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Send a WhatsApp Template Message via Cloud API When a New Lead is Captured through Facebook Lead Ads
This automation workflow kicks in once a new lead is captured through Facebook Lead Ads. It will then automatically send a templated message using the WhatsApp Cloud API to contact the lead. This way, you won’t miss out on any potential clients and you can provide immediate response or information to your new leads, thereby enhancing your customer service response time
Workflow Overview

How it works
Every step, explained
Import the template and this whole chain runs on autopilot. Here's exactly what happens on each run.

TRIGGER
Facebook Lead Ads · New Lead
The workflow starts automatically when a new lead is created in Facebook Lead Ads. FlowMattic captures that data for the steps below.

ACTION
WhatsApp Cloud API · Send Template Message
WhatsApp Cloud API runs its "Send Template Message" action using data mapped from earlier steps. Connect your WhatsApp Cloud API account on import and it's live.
Why this workflow
Built to own, not to rent
No-code setup
Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.
Runs on your server
Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.
Fully customizable
Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.
Keep exploring
Related workflows
Other ready-to-import automations from the FlowMattic library.
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