Describe the change.
Watch Jaadu build it.
Jaadu — जादू, Hindi for “magic” — is FlowMattic's conversational AI builder. It lives inside the workflow canvas and the PDF, email and image builders: describe what you want in plain language and it makes the edit itself. Then keep talking to refine it.
One message.
One new step, wired in.
Jaadu reads your current build, makes the edit, and shows it on the canvas — the same as if you'd dragged it in yourself.
Same chat pattern,
everywhere you build
Jaadu isn't a separate tool you switch to — it's a chat drawer built into the builder you're already in.
Workflow canvas
Add, configure, insert or delete steps, wire up routers and branches with conditions, run a test, and save — from the chat drawer next to your canvas.
Explore the canvasPDF templates
Add or move blocks, set text and fields, adjust theme, typography and layout, bind sample data, and save.
Explore PDF templatesEmail templates
The same chat pattern for transactional and marketing emails — blocks, copy, theme and dynamic data, refined conversationally.
Explore email templatesImage templates
Vision-capable: paste a reference image into the chat and Jaadu composes a matching template. It can't generate the raster image itself.
Explore image templatesNot autocomplete —
an assistant that edits
Every one of these is a real edit Jaadu performs on your build, not just a suggestion.
Describe it, watch it build
Say what you want in plain language — a trigger, a step, or a whole workflow — and Jaadu performs the actual edit on your canvas. No template gallery, no manual drag required.
See it in actionFinds the right app for you
Describe what you want to happen and Jaadu searches the full integration catalog semantically — it finds the matching app and event, even if you don't know its exact name.
Branches without the wiring
Ask for a condition in plain language and Jaadu adds the router, the condition, and the branch — wired in correctly.
One conversation, not one shot
Nothing is final after the first reply. Keep chatting to adjust a field, swap an app, or rework a step.
Never deletes without asking
Removing a step, block or element always needs your explicit confirmation click. Jaadu can propose a deletion — it can't make one on its own.
A safety net for every edit
Every workflow change is backed up automatically, so you can open the version history and restore an earlier version if something goes wrong.
Your key, talking directly to the provider
Chat runs on your own OpenAI or Anthropic key, stored in FlowMattic Connects — straight from your browser to the provider, no FlowMattic proxy in between.
From a sentence to a
finished edit
Open Jaadu
Click the Jaadu icon inside the workflow canvas, or the PDF, email or image builder, to open the chat drawer.
Describe what you want
Plain language — “add a Slack alert after this step” — and Jaadu reads the current build and performs the edit.
Refine, test, save
Keep chatting to adjust it, run a test, then save — exactly like an edit you made yourself.
No FlowMattic proxy in the loop.
Jaadu talks straight from your browser to the AI provider you choose. Connect your own OpenAI or Anthropic API key once in FlowMattic Connects, and every builder's chat drawer uses it.
OpenAI
AnthropicJaadu, answered
Jaadu works inside the workflow canvas and the PDF, email and image template builders — it builds and edits workflows, PDF templates, email templates, and image templates. It does not build forms.
Jaadu uses your own OpenAI or Anthropic API key, stored in FlowMattic Connects. Chat requests go straight from your browser to the provider you choose, with no FlowMattic proxy in between.
No. Deleting a step, block or element always requires an explicit confirmation click from you — Jaadu can suggest it, but it can never remove anything silently.
No. Jaadu is conversational — describe an idea, see the edit, then keep chatting to adjust a field, add another step, or rework something. It is not a single generate-and-done tool.
Every workflow edit is backed up automatically. Open the version history for a workflow to list and restore an earlier backup.
No — they are different features. AI Agents run autonomously inside a workflow step. Jaadu is the conversational assistant that helps you build inside the canvas and the content builders. See AI Agents for the autonomous version.
Your next edit is
one sentence away.
Open Jaadu in the workflow canvas or any content builder, describe what you want, and keep refining until it's right.
Looking for autonomous agents instead of a builder assistant? See AI Agents. Ready to get started? View pricing.