Build the email.
Let the workflow send it.
Design responsive, block-based email templates with a visual drag-and-drop editor — add dynamic merge tags and repeating loops, then trigger delivery from any step in a FlowMattic workflow. No HTML required.
- Heading
- Text
- Image
- Button
- Columns
- Divider
Welcome, {{customer_name}}!Your account is ready to go. Here's a quick look at what you can do next.
One visual builder.
Every kind of email.
The Email Template Builder is a lightweight, block-based editor that lives right next to your workflows — built for the emails your automations actually need to send.
Six block types, zero HTML
Drag Heading, Text, Image, Button, Columns and Divider blocks onto the canvas, then customize colors, fonts and spacing without writing a line of markup.
Dynamic merge tags & loops
Insert variables from any prior workflow step with familiar {{ }} syntax, and use the Loop Block to repeat a section for every item in an array — invoice lines, attendees, products.
27+ pre-built templates
Start from ready-made layouts for invoices, receipts, newsletters, event invitations and product catalogs instead of a blank canvas.
Live preview & test send
Preview a template rendered with real data, then use Send Test Email to check it in your own inbox before it goes into a live workflow.
Global styles, custom fonts
Set brand colors, font family and sizing once as global styles, then override them per block wherever a template needs to stand out.
Trigger from any workflow step
Save a template, then drop the Send Email action into any of FlowMattic's 60+ workflow modules — a form submission, webhook, table update or AI agent output can all send it.
View pricingMobile responsive by default
Every template automatically adapts to any screen size, so an email built once looks right on desktop, tablet and phone.
Merge tags that speak
your workflow's language.
Feed the builder JSON data from any earlier workflow step, then drop merge tags straight onto the canvas — no separate templating language to learn.
- Insert a variable anywhere with familiar
{{ }}syntax - The Loop Block repeats a section for every item in an array — line items, attendees, products
- Live preview resolves your real data before you send a test email
{
"customer_name": "John Smith",
"invoice_number": "INV-2025-0042",
"items": [
{ "name": "Website Design", "amount": "$2,500.00" },
{ "name": "SEO Package", "amount": "$1,200.00" }
]
}{{customer_name}}→John Smith{{item.name}}→Website Design{{item.amount}}→$2,500.00From blank canvas to
email sent by a workflow.
Three steps take a template from empty canvas to being sent by one of your automations.
Design the template
Start from a pre-built layout or a blank canvas, then drag Heading, Text, Image, Button, Columns and Divider blocks into place.
Add dynamic tags & loops
Insert merge tags for the data your workflow will pass in, and wrap repeating content in a Loop Block for lists of any length.
Send from a workflow step
Preview it, send yourself a test, then drop the Send Email action into any workflow so the right trigger sends it automatically.
Questions, answered
It's a visual tool for creating professional, responsive email templates directly from your WordPress dashboard. FlowMattic's Email Template Builder offers a drag-and-drop block editor with dynamic data support and a Loop Block for repeating content — no coding required.
FlowMattic includes 27+ pre-built email templates covering invoices, receipts, newsletters, event invitations, product catalogs and more. Every template is fully customizable and mobile responsive.
Yes. Insert variables from your workflows using familiar {{ }} merge-tag syntax, and use the Loop Block to repeat a section for every item in an array — perfect for invoice line items, order details or attendee lists.
No. Every template is built visually — drag blocks onto the canvas, then customize colors, fonts and spacing from the block settings panel. Nothing requires writing HTML.
Yes, every template created with the Email Template Builder is responsive by default and adapts automatically to desktop, tablet and mobile screens.
You can drop the Send Email action into any of FlowMattic's 60+ workflow modules, so a form submission, webhook, table update, AI agent output or any other step can trigger the send.
Build the email.
Let a workflow do the sending.
27+ pre-built templates, dynamic merge tags, and a workflow engine that sends them from any step — all inside your own WordPress site.