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Lead Intelligence · Growth

Send subscribers down the right path based on their interest

A signup form asks for a primary interest; a Branch sends product-interested subscribers a demo invite and everyone else a general welcome. Uses a Branch.

Fluent FormsFluent Forms MailchimpMailchimp BranchBranch EmailEmail
~8 min setup used by 795 sites
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How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

Fluent Forms → Mailchimp → Branch
5 steps
Fluent Forms
TRIGGER
Fluent Forms · New Form Submission
The workflow starts automatically when a new form submission is received in Fluent Forms. FlowMattic captures that data for the steps below.
Mailchimp
ACTION
Mailchimp · Add New Member
Mailchimp — add a new member to the list, or update them if they already exist. Data is mapped from earlier steps; connect your Mailchimp account on import.
Branch
LOGIC
Branch · Interested in the product?
The Branch evaluates "Interested in the product?": when it's true the Yes path runs, otherwise the No path runs — two outcomes, one workflow.
Email
ACTION
Email · Send Email
On the Yes path (condition met) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Email
ACTION
Email · Send Email
On the No path (otherwise) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

Keep exploring

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