Google Business Profile Integration
Connect Google Business Profile with 868+ apps and build intelligent automated workflows — no code, ready in minutes.
Supported triggers & actions in Google Business Profile
A trigger is the event that starts the workflow; an action is what FlowMattic performs to sync data with Google Business Profile.
New Review
Triggers when a new review is posted on your business listing.
TriggerUpdated Review
Triggers when an existing review is updated.
TriggerNew Question
Triggers when a new question is posted on your business listing.
TriggerNew Answer
Triggers when a new answer is posted to a question on your listing.
TriggerList Accounts
List all Google Business Profile accounts.
ActionList Locations
List all locations for a specific account.
ActionGet Location Details
Retrieve details about a specific business location.
ActionUpdate Business Information
Update business information for a location.
ActionGet Reviews
Retrieve reviews for a specific location.
ActionGet Review
Retrieve a specific review by ID.
ActionReply to Review
Post a reply to a customer review.
ActionDelete Review Reply
Delete a reply from a review.
ActionCreate Local Post
Create a new post on your business listing.
ActionUpdate Local Post
Update an existing local post.
ActionDelete Local Post
Delete a local post from your business listing.
ActionList Local Posts
Retrieve all local posts for a location.
ActionList Questions
List all questions for a location.
ActionAnswer Question
Post an answer to a question on your listing.
ActionDelete Answer
Delete an answer from a question.
ActionUpload Media
Upload a photo or media to your business listing.
ActionGet Performance Metrics
Retrieve performance metrics and insights for a location.
Action
Up and running in three steps
Connect your account
Authorize Google Business Profile inside FlowMattic in a couple of clicks — no API keys to hunt down.
Pick a trigger
Choose the Google Business Profile event that should kick off your workflow.
Automate the actions
Chain in as many actions and apps as you need — FlowMattic runs the workflow 24/7.
Popular Google Business Profile workflows
See how teams are using Google Business Profile with FlowMattic to automate their work.
New Google review → Slack alert to the team
New review → AI-drafted reply posted to Google Business Profile
New question on your listing → Telegram notification
Updated review → Airtable review log
New review → Gmail thank-you to the manager on duty
WordPress post published → Google Business Profile local post
WooCommerce promotion → offer post on every location
Gravity Forms opening-hours form → update business information
Connect Google Business Profile with 868+ apps
Build powerful automated workflows by connecting Google Business Profile with your favorite tools and platforms.
About Google Business Profile
Version 1.0.0
Connect Google Business Profile to FlowMattic and put your listings on autopilot: get a workflow running the moment a review, question or answer lands on any of your locations, reply to reviews and answer questions from your workflows, publish and update local posts, upload photos, keep business information current and pull performance metrics into your reports. Accounts and locations are picked from dropdowns filled from your connected profile.
Related categories
Google Business Profile integration changelog
Track the latest updates, new features, and improvements
v1.0.0 – 30 Sep. 2026
– New: Google Business Profile integration with 17 actions across accounts, locations, business information, reviews and replies, local posts, questions and answers, media upload and performance metrics, plus 4 triggers for new and updated reviews, new questions and new answers
– New: Account and Location dropdowns filled from the connected profile, with a refresh button and a custom-value option for mapping an id from an earlier step
– New: Authorising and renewing a connection happen on your own site over OAuth with PKCE; nothing routes through api.flowmattic.com
– New: Reviews, locations, accounts, posts and questions come back as one field you can loop over with an Iterator
– New: Account and Location fields accept the names Google returns (accounts/123, locations/456) as well as bare ids
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