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Email Marketing

When a new customer is created in Stripe, encode their email using Data Transformer (base64_encode), then add them to Mailchimp

When a new Stripe customer appears, FlowMattic base64-encodes their email with Data Transformer and adds them to Mailchimp, so your marketing list grows with every sale.

StripeStripe Data Transformer by FlowMatticData Transformer by FlowMattic MailchimpMailchimp
~5 min setup used by 2.8k sites

Free · import into FlowMattic in one click

How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

Stripe → Data Transformer by FlowMattic → Mailchimp
3 steps
Stripe
TRIGGER
Stripe · New Customer
The workflow starts automatically when whenever a new customer is created in Stripe. FlowMattic captures that data for the steps below.
Data Transformer by FlowMattic
ACTION
Data Transformer by FlowMattic · Base64 Encode
Data Transformer by FlowMattic — encodes a plain text to a Base64. Data is mapped from earlier steps; connect your Data Transformer by FlowMattic account on import.
Mailchimp
ACTION
Mailchimp · Add New Member
Mailchimp — add a new member to the list, or update them if they already exist. Data is mapped from earlier steps; connect your Mailchimp account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

Ready to automate your WordPress site?

Download this workflow free, or grab FlowMattic and own every automation on your site — no per-task fees, ever.