Add each new AnnounceKit subscriber to a Mailchimp audience
Every new AnnounceKit subscriber is added to the Mailchimp audience you pick, so people who follow your product updates also get your newsletters and campaigns.
AnnounceKit
Mailchimp2 steps Setup ~5 min Used on 3.2k sites Free to import

What this workflow does
People who subscribe to your AnnounceKit changelog have shown interest in what you ship. Your newsletters and launch emails go out from Mailchimp, though, and the two lists do not share subscribers on their own. This workflow adds each new AnnounceKit subscriber to Mailchimp.
The AnnounceKit trigger is New Subscriber, which fires when a new subscriber is added. FlowMattic receives their details and passes them to Add New Member in Mailchimp. You map the subscriber's email, and a name if AnnounceKit sends one, into the audience you choose.
If the person is already in that audience, the step updates the existing member instead of adding a second one. The workflow stops after Mailchimp, and any welcome email comes from automations you set up there.
SaaS product updates
Users subscribe to your AnnounceKit feed inside the app. They join your Mailchimp audience and receive your monthly product newsletter.
Beta programme mailing list
Testers subscribe to the beta changelog in AnnounceKit, and a dedicated Mailchimp audience lets you send them survey links and release notes.
Launch announcements
Everyone who follows your roadmap on AnnounceKit is on the Mailchimp list you use when a major release goes out.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
AnnounceKit New SubscriberRuns when a new subscriber is added in AnnounceKit. Their details, such as email, are passed on so you can map them into Mailchimp.
Mailchimp Add New MemberAdds the AnnounceKit subscriber to your chosen Mailchimp audience, or updates them if they already exist. Map the email, connect Mailchimp, and test with a new subscription.
What you need
- FlowMatticCore
- AnnounceKit AccountAccount
- Mailchimp AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Use a separate Mailchimp audience or tag for AnnounceKit subscribers, so you can write emails that reference your changelog.
- Add a Filter after the trigger that continues only when the email is not empty, in case some AnnounceKit subscribers have no address.
- Subscribe with your own email after import, then check that the member shows up in Mailchimp with the values you mapped.
Questions about this workflow
What if the AnnounceKit subscriber is already in my Mailchimp audience?
Add New Member updates the existing member instead of creating a duplicate. Test with an address that is already in the audience to see what changes.
Are my current AnnounceKit subscribers copied to Mailchimp?
No. Only subscribers added after you switch the workflow on start a run. Export and import earlier ones separately.
Do unsubscribes in AnnounceKit remove people from Mailchimp?
No. The template only reacts to new subscribers. Unsubscribing in AnnounceKit does not change the Mailchimp audience.
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Import this workflow into your WordPress site
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