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Data Transformer integration

Connect Data Transformer with 918+ other apps in FlowMattic. Pick a trigger, add Data Transformer steps, map the fields from earlier steps and run the workflow on your own server with no per-task fees.

17 actions Integration version 1.0 Category: Data Transformation Unlimited workflows and runs

Triggers and actions for Data Transformer

A trigger is the Data Transformer event that starts a workflow. An action is what FlowMattic does in Data Transformer from a step.

EventWhat it doesType
HTML EncodeEncode an HTML textAction
HTML DecodeDecode an HTML textAction
Base64 EncodeEncodes a plain text to a Base64Action
Base64 DecodeDecodes a Base64 encoded textAction
SHA256Encodes a plain text to a SHA256 formatAction
SHA1Encodes a plain text to a SHA1 formatAction
SHA512Encodes a plain text to a SHA512 formatAction
HMAC SHA256Encodes to a HMAC-SHA256Action
MD5Encodes a plain text to a MD5 formatAction
Strip TagsStrips given text from HTML tagsAction
Generate UUIDCreates a random version 4 UUID.Action
Generate Random StringCreates a random string, such as a password, token or coupon code.Action
Encrypt (AES-256)Encrypts text with a secret key. Decrypt it later with the same key.Action
Decrypt (AES-256)Decrypts text made by Encrypt (AES-256), using the same secret key.Action
Create JWT (HS256)Signs a JSON payload into a JSON Web Token with a shared secret.Action
Verify JWT (HS256)Checks a JSON Web Token's signature and expiry, and returns its payload.Action
Generate TOTP CodeCreates the current one-time code for an authenticator-app secret.Action

Three steps to a running Data Transformer workflow

The builder keeps the order you think in: connect the app, choose what starts the workflow, add what should happen.

  1. Connect

    Authorise Data Transformer once

    Add a Data Transformer connection under Connects and reuse it in every workflow. Credentials stay in your WordPress database.

  2. Trigger

    Pick what starts it

    Start from a WordPress event, a form, a webhook, a schedule or any of the 918+ integrations, then capture a sample so later steps can map real fields.

  3. Act

    Add Data Transformer steps and logic

    Chain Data Transformer actions with Router, Filter, Iterator and Delay, test each step against captured data, then switch the workflow on.

Data Transformer workflows people build

Each example pairs Data Transformer with an app it is often used with. Build any of them on the canvas, or start from the workflow library.

When data is pulled from Airtable, strip all HTML tags using Data Transformer

Airtable to Data Transformer

When rich text is submitted through an Elementor form, decode HTML using Data Transformer

Elementor to Data Transformer

When contact data is received from Fluent Forms, hash the phone number using SHA512 via Data Transformer, then store it securely

Fluent Forms to Data Transformer

When a new customer is created in Stripe, encode their email using Data Transformer (base64_encode), then add them to Mailchimp

Stripe to Data Transformer, then Mailchimp

When a WooCommerce order is placed, extract and base64 encode the customer notes using Data Transformer, then send to Gmail as a support ticket

WooCommerce to Data Transformer, then Gmail

When a new registration happens in Tutor LMS, base64 encode the course name using Data Transformer, then add to Google Sheets and send confirmation email

Tutor LMS to Data Transformer, then Google Sheets, then Gmail

About Data Transformer

FlowMattic integration version 1.0

Data Transformer allows you to securely encode, decode, and transform your text data using functions like Base64, SHA, HMAC, HTML encode/decode, and tag stripping

Data Transformer integration changelog

What changed in each version of the integration.

FlowMattic 7.3.0 – 20 October, 2026
– Action: Generate UUID
– Action: Generate Random String
– Action: Encrypt (AES-256)
– Action: Decrypt (AES-256)
– Action: Create JWT (HS256)
– Action: Verify JWT (HS256)
– Action: Generate TOTP Code

v1.0 – 25 July, 2025
– Initial release

Start automating Data Transformer today

Try the Data Transformer integration on a live demo site, or install FlowMattic on your own and keep every run on your server.

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