When data is pulled from Airtable, strip all HTML tags using Data Transformer
Airtable to Data Transformer
Connect Data Transformer with 918+ other apps in FlowMattic. Pick a trigger, add Data Transformer steps, map the fields from earlier steps and run the workflow on your own server with no per-task fees.
17 actions Integration version 1.0 Category: Data Transformation Unlimited workflows and runs
A trigger is the Data Transformer event that starts a workflow. An action is what FlowMattic does in Data Transformer from a step.
| Event | What it does | Type |
|---|---|---|
| HTML Encode | Encode an HTML text | Action |
| HTML Decode | Decode an HTML text | Action |
| Base64 Encode | Encodes a plain text to a Base64 | Action |
| Base64 Decode | Decodes a Base64 encoded text | Action |
| SHA256 | Encodes a plain text to a SHA256 format | Action |
| SHA1 | Encodes a plain text to a SHA1 format | Action |
| SHA512 | Encodes a plain text to a SHA512 format | Action |
| HMAC SHA256 | Encodes to a HMAC-SHA256 | Action |
| MD5 | Encodes a plain text to a MD5 format | Action |
| Strip Tags | Strips given text from HTML tags | Action |
| Generate UUID | Creates a random version 4 UUID. | Action |
| Generate Random String | Creates a random string, such as a password, token or coupon code. | Action |
| Encrypt (AES-256) | Encrypts text with a secret key. Decrypt it later with the same key. | Action |
| Decrypt (AES-256) | Decrypts text made by Encrypt (AES-256), using the same secret key. | Action |
| Create JWT (HS256) | Signs a JSON payload into a JSON Web Token with a shared secret. | Action |
| Verify JWT (HS256) | Checks a JSON Web Token's signature and expiry, and returns its payload. | Action |
| Generate TOTP Code | Creates the current one-time code for an authenticator-app secret. | Action |
The builder keeps the order you think in: connect the app, choose what starts the workflow, add what should happen.
Add a Data Transformer connection under Connects and reuse it in every workflow. Credentials stay in your WordPress database.
Start from a WordPress event, a form, a webhook, a schedule or any of the 918+ integrations, then capture a sample so later steps can map real fields.
Chain Data Transformer actions with Router, Filter, Iterator and Delay, test each step against captured data, then switch the workflow on.
Each example pairs Data Transformer with an app it is often used with. Build any of them on the canvas, or start from the workflow library.
Airtable to Data Transformer
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WooCommerce to Data Transformer, then Gmail
Tutor LMS to Data Transformer, then Google Sheets, then Gmail
FlowMattic integration version 1.0
Data Transformer allows you to securely encode, decode, and transform your text data using functions like Base64, SHA, HMAC, HTML encode/decode, and tag stripping
What changed in each version of the integration.
FlowMattic 7.3.0 – 20 October, 2026
– Action: Generate UUID
– Action: Generate Random String
– Action: Encrypt (AES-256)
– Action: Decrypt (AES-256)
– Action: Create JWT (HS256)
– Action: Verify JWT (HS256)
– Action: Generate TOTP Code
v1.0 – 25 July, 2025
– Initial release
Try the Data Transformer integration on a live demo site, or install FlowMattic on your own and keep every run on your server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Flowmattic is a noteworthy option for businesses looking for a self-hosted alternative to Zapier. With its user-friendly interface and a strong set of features, it is a top pick for those in need of a reliable WordPress automation solution.
The main advantage of the plugin that it can turn your WordPress installation into a powerhouse, just imagine that you can replace all other integration with only this one.