Connect Google Business Profile with another app

Google Business Profile integration

Connect Google Business Profile with 918+ other apps in FlowMattic. Pick a trigger, add Google Business Profile steps, map the fields from earlier steps and run the workflow on your own server with no per-task fees.

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4 triggers 17 actions Integration version 1.0.1 Category: Reviews Unlimited workflows and runs

Pair Google Business Profile with another app

See what the two do together: triggers, actions and example workflows.

Triggers and actions for Google Business Profile

A trigger is the Google Business Profile event that starts a workflow. An action is what FlowMattic does in Google Business Profile from a step.

Event	What it does	Type
New Review	Triggers when a new review is posted on your business listing.	Trigger
Updated Review	Triggers when an existing review is updated.	Trigger
New Question	Triggers when a new question is posted on your business listing.	Trigger
New Answer	Triggers when a new answer is posted to a question on your listing.	Trigger
List Accounts	List all Google Business Profile accounts.	Action
List Locations	List all locations for a specific account.	Action
Get Location Details	Retrieve details about a specific business location.	Action
Update Business Information	Update business information for a location.	Action
Get Reviews	Retrieve reviews for a specific location.	Action
Get Review	Retrieve a specific review by ID.	Action
Reply to Review	Post a reply to a customer review.	Action
Delete Review Reply	Delete a reply from a review.	Action
Create Local Post	Create a new post on your business listing.	Action
Update Local Post	Update an existing local post.	Action
Delete Local Post	Delete a local post from your business listing.	Action
List Local Posts	Retrieve all local posts for a location.	Action
List Questions	List all questions for a location.	Action
Answer Question	Post an answer to a question on your listing.	Action
Delete Answer	Delete an answer from a question.	Action
Upload Media	Upload a photo or media to your business listing.	Action
Get Performance Metrics	Retrieve performance metrics and insights for a location.	Action

Three steps to a running Google Business Profile workflow

The builder keeps the order you think in: connect the app, choose what starts the workflow, add what should happen.

Connect
Authorise Google Business Profile once
Add a Google Business Profile connection under Connects and reuse it in every workflow. Credentials stay in your WordPress database.
Trigger
Pick what starts it
Start from a Google Business Profile event, or from a WordPress event, a form, a webhook, a schedule or any of the 918+ integrations, then capture a sample so later steps can map real fields.
Act
Add Google Business Profile steps and logic
Chain Google Business Profile actions with Router, Filter, Iterator and Delay, test each step against captured data, then switch the workflow on.

Google Business Profile workflows people build

Each example pairs Google Business Profile with an app it is often used with. Build any of them on the canvas, or start from the workflow library.

New Google review → Slack alert to the team

Google Business Profile to Slack

New review → AI-drafted reply posted to Google Business Profile

Google Business Profile to OpenAI (ChatGPT), then Google Business Profile

New question on your listing → Telegram notification

Google Business Profile to Telegram

Updated review → Airtable review log

Google Business Profile to Airtable

New review → Gmail thank-you to the manager on duty

Google Business Profile to Gmail

WordPress post published → Google Business Profile local post

WordPress to Google Business Profile

WooCommerce promotion → offer post on every location

WooCommerce to Google Business Profile

Gravity Forms opening-hours form → update business information

Gravity Forms to Google Business Profile

Browse the workflow library

Connect Google Business Profile with other apps

857 apps have triggers or actions that work with Google Business Profile. The ones used together most often come first.

Showing 24 of 857 apps

About Google Business Profile

FlowMattic integration version 1.0.1

Connect Google Business Profile to FlowMattic and put your listings on autopilot: get a workflow running the moment a review, question or answer lands on any of your locations, reply to reviews and answer questions from your workflows, publish and update local posts, upload photos, keep business information current and pull performance metrics into your reports. Accounts and locations are picked from dropdowns filled from your connected profile.

Read the setup guide

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Google Business Profile integration changelog

What changed in each version of the integration.

v1.0.1 – 18 Oct. 2026
– Fix: New Review, Updated Review, New Question and New Answer triggers load the Account and Location dropdowns once a connection is chosen
– Fix: the triggers poll the account and location you chose (before, they never checked Google)
– Fix: a trigger shows its saved Account and Location again when you reopen it
– Fix: the first check after setup no longer runs the workflow for reviews, questions or answers already on the listing

v1.0.0 – 30 Sep. 2026
– New: Google Business Profile integration with 17 actions across accounts, locations, business information, reviews and replies, local posts, questions and answers, media upload and performance metrics, plus 4 triggers for new and updated reviews, new questions and new answers
– New: Account and Location dropdowns filled from the connected profile, with a refresh button and a custom-value option for mapping an id from an earlier step
– New: Authorising and renewing a connection happen on your own site over OAuth with PKCE; nothing routes through api.flowmattic.com
– New: Reviews, locations, accounts, posts and questions come back as one field you can loop over with an Iterator
– New: Account and Location fields accept the names Google returns (accounts/123, locations/456) as well as bare ids

Start automating Google Business Profile today

Try the Google Business Profile integration on a live demo site, or install FlowMattic on your own and keep every run on your server.

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