When Facebook Lead Ads captures lead, parse JSON in JSON Parser to extract name, phone, email from nested data and add contact to Mailchimp
Facebook Lead Ads to JSON Parser, then Mailchimp
JSON Parser integration
Connect JSON Parser with 918+ other apps in FlowMattic. Pick a trigger, add JSON Parser steps, map the fields from earlier steps and run the workflow on your own server with no per-task fees.
11 actions Integration version 1.0 Category: Developer Tools Unlimited workflows and runs
Triggers and actions for JSON Parser
A trigger is the JSON Parser event that starts a workflow. An action is what FlowMattic does in JSON Parser from a step.
| Event | What it does | Type |
|---|---|---|
| Parse JSON | Parse JSON data and extract all keys as individual fields. | Action |
| Validate JSON | Check if the provided string is valid JSON. | Action |
| Stringify JSON | Convert an array or object to a JSON string. | Action |
| Minify JSON | Remove whitespace and format from JSON to minimize size. | Action |
| Prettify JSON | Format JSON with proper indentation for readability. | Action |
| Get JSON Value by Path | Extract a specific value from JSON using dot notation path (e.g., user.address.city). | Action |
| Merge JSON Objects | Merge two JSON objects into one. Second object values override first. | Action |
| JSON to Query String | Convert a JSON object to URL query string format. | Action |
| Create File from JSON | Create a .json file from JSON data and upload it to the WordPress Media Library. | Action |
| Build JSON Object | Build a JSON object from key/value rows, with nesting through dotted keys. | Action |
| Edit JSON Fields | Rename, keep or remove keys of a JSON object. | Action |
Three steps to a running JSON Parser workflow
The builder keeps the order you think in: connect the app, choose what starts the workflow, add what should happen.
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Connect
Authorise JSON Parser once
Add a JSON Parser connection under Connects and reuse it in every workflow. Credentials stay in your WordPress database.
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Trigger
Pick what starts it
Start from a WordPress event, a form, a webhook, a schedule or any of the 918+ integrations, then capture a sample so later steps can map real fields.
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Act
Add JSON Parser steps and logic
Chain JSON Parser actions with Router, Filter, Iterator and Delay, test each step against captured data, then switch the workflow on.
JSON Parser workflows people build
Each example pairs JSON Parser with an app it is often used with. Build any of them on the canvas, or start from the workflow library.
When payment succeeds in Stripe, parse JSON to get customer email and amount, then create receipt in Google Sheets
Stripe to JSON Parser, then Google Sheets
When OpenAI (ChatGPT) returns response, use get JSON value by path to extract actual text content
OpenAI (ChatGPT) to JSON Parser
When user registers in WordPress, merge JSON objects (registration + previous activity from Google Sheets) and segment in Mailchimp
WordPress to JSON Parser, then Mailchimp
When Webhooks receives data, validate JSON first - if invalid send error to Slack, if valid process to ActiveCampaign
Webhooks to JSON Parser, then Slack, then ActiveCampaign
About JSON Parser
FlowMattic integration version 1.0
The JSON Parser integration gives you full control over JSON data within your workflows. Parse raw JSON strings, validate structure, stringify arrays, minify or prettify output, extract values using dot-notation paths, merge multiple JSON objects, and convert JSON to query strings — all without any coding required
JSON Parser integration changelog
What changed in each version of the integration.
FlowMattic 7.3.0 – 20 October, 2026
– Action: Build JSON Object
– Action: Edit JSON Fields
v1.0 – 2 March, 2026
– Initial release
Start automating JSON Parser today
Try the JSON Parser integration on a live demo site, or install FlowMattic on your own and keep every run on your server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted