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Connect Optimizely with another app

Optimizely integration

Connect Optimizely with 918+ other apps in FlowMattic. Pick a trigger, add Optimizely steps, map the fields from earlier steps and run the workflow on your own server with no per-task fees.

1 trigger Integration version 1.0.0 Category: Website Analytics Unlimited workflows and runs

See what the two do together: triggers, actions and example workflows.

Popular with Optimizely

Triggers and actions for Optimizely

A trigger is the Optimizely event that starts a workflow. An action is what FlowMattic does in Optimizely from a step.

EventWhat it doesType
New BounceTriggers when a new bounce event has been created.Trigger

Three steps to a running Optimizely workflow

The builder keeps the order you think in: connect the app, choose what starts the workflow, add what should happen.

  1. Connect

    Authorise Optimizely once

    Add a Optimizely connection under Connects and reuse it in every workflow. Credentials stay in your WordPress database.

  2. Trigger

    Pick what starts it

    Start from a Optimizely event, or from a WordPress event, a form, a webhook, a schedule or any of the 918+ integrations, then capture a sample so later steps can map real fields.

  3. Act

    Add Optimizely steps and logic

    Chain Optimizely actions with Router, Filter, Iterator and Delay, test each step against captured data, then switch the workflow on.

Optimizely workflows people build

Each example pairs Optimizely with an app it is often used with. Build any of them on the canvas, or start from the workflow library.

Update the matching contact in HubSpot CRM when an Optimizely bounce occurs

Optimizely to HubSpot CRM

Flag bounced contacts in ActiveCampaign from new Optimizely bounces

Optimizely to ActiveCampaign

Send an Email SMTP report summarizing each new Optimizely bounce

Optimizely to Email SMTP

Connect Optimizely with other apps

278 apps have triggers or actions that work with Optimizely. The ones used together most often come first.

About Optimizely

FlowMattic integration version 1.0.0

Optimizely is a digital experience and experimentation platform that lets teams run A/B tests, personalize content, and track how visitors respond, including signals like email bounces in connected campaigns. Connect Optimizely to FlowMattic to automatically capture experiment and engagement events and sync them with your analytics, CRM, and messaging tools.

Optimizely integration changelog

What changed in each version of the integration.

v1.0 – June 2026
– Initial release

Start automating Optimizely today

Try the Optimizely integration on a live demo site, or install FlowMattic on your own and keep every run on your server.

30-day money-back guarantee Unlimited workflows and runs Self-hosted

Customers who run it every day

Rated 4.8 out of 5 by customers
Read more reviews

The main advantage of the plugin that it can turn your WordPress installation into a powerhouse, just imagine that you can replace all other integration with only this one.

Mohammed Abdouh

No additional usage fees over and above the annual fee ... AND Technical Support is great... they get back to you quite quickly and go above and beyond what is expected...