Create or update an ActiveCampaign contact for each Zoho Survey response
Every response submitted to your Zoho Survey creates a new ActiveCampaign contact for the respondent, or updates their existing contact, with the answers you choose to map.
Zoho Survey
ActiveCampaign2 steps Setup ~5 min Used on 994 sites Free to import
What this workflow does
Survey answers tell you what someone cares about, and ActiveCampaign is where you act on that with segments and automations. This workflow carries each Zoho Survey respondent into ActiveCampaign as a contact, so their answers can shape the emails they get next.
The Zoho Survey trigger starts a run for each completed response someone sends in. The answers, and any contact details the survey asks for, are passed on. ActiveCampaign identifies contacts by email, so your survey needs an email question, or a way of passing the respondent's email in, for this workflow to have anyone to create.
The ActiveCampaign Create or Update Contact step then creates a new contact, or updates the existing one with the same email. It ships unmapped. After import you connect ActiveCampaign and map the email answer, the name if you collect it, and any answers you want to keep in custom fields, such as a satisfaction score or a product interest.
Nothing else happens in ActiveCampaign as imported: the contact isn't added to a list or tagged. Add those steps after it, or the Add Existing Contact to Automation action to start a follow-up sequence. Send a test response and check Task History for ActiveCampaign's reply.
Customer feedback into CRM fields
A retailer's post-purchase Zoho Survey stores each customer's satisfaction rating in an ActiveCampaign custom field, so the marketing team can segment happy and unhappy buyers.
Product interest for targeted campaigns
A software company asks which feature matters most, and the answer saved on each contact decides which product email series they are sent later.
Webinar follow-up survey
An event team's post-webinar survey creates contacts for attendees who weren't yet in ActiveCampaign and updates the ones who were.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Zoho Survey Survey Response SubmittedRuns once for every response a respondent submits to your Zoho Survey. Their answers and any contact details the survey collected are passed on for mapping.
- ActiveCampaign Create or Update Contact
Creates the respondent as an ActiveCampaign contact, or updates the existing contact with that email. Unmapped as shipped: map the email answer, plus the name and any answers you want saved in fields.
What you need
- FlowMatticCore
- Zoho Survey AccountAccount
- ActiveCampaign AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Make the email question required in your Zoho Survey, since ActiveCampaign needs an email address to create or update the contact.
- Create ActiveCampaign custom fields for the answers you care about, such as a score or preference, before you map them, so each answer has a place to go.
- Add ActiveCampaign's Subscribe or Unsubscribe Contact From List action after the contact step if respondents should also join a list for follow-up emails.
Questions about this workflow
What if the Zoho Survey respondent is already an ActiveCampaign contact?
Create or Update Contact updates the existing contact instead of adding a second one, so the answers you map overwrite those fields on their record.
Do anonymous Zoho Survey responses work with ActiveCampaign?
Not without an email. A response that has none gives ActiveCampaign nothing to identify the contact by, so check Task History for its reply to such a run.
Is the respondent added to an ActiveCampaign list or tagged?
No. Creating or updating the contact is all this template does. Add a list step after it if respondents should join one.
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Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
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