Publish new Airtable content rows as Facebook Page posts
Plan posts in an Airtable content table and FlowMattic publishes each new row to your Facebook Page. Rows with an image URL go out as photo posts, and the rest are posted as text with a link. After import, connect your Page and map the caption, link and image fields from your table.
Airtable
Facebook Pages4 steps Setup ~8 min Used on 2.8k sites Marketing Free to import

How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Airtable New RecordThe workflow starts automatically when a new record is created in Airtable. FlowMattic captures that data for the steps below.
Branch Row has an image?The Branch evaluates "Row has an image?": when it's true the Yes path runs, otherwise the No path runs — two outcomes, one workflow.
Facebook Pages Create a Post with PhotosOn the Yes path (condition met) — Facebook Pages — creates a multi-photo post. Data is mapped from earlier steps; connect your Facebook Pages account on import.
Facebook Pages Create Page PostOn the No path (otherwise) — Facebook Pages — create a new post on a Facebook Page. Data is mapped from earlier steps; connect your Facebook Pages account on import.
What you need
- FlowMatticCore
- Airtable AccountAccount
- Facebook Pages AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
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Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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