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Marketing Automation · Marketing

AI agent that writes win-back campaigns for lapsed customers

Trigger a win-back for a lapsed customer and an AI agent crafts a tailored offer email, adds them to a re-engagement segment in Mailchimp, and logs the attempt.

Fluent FormsFluent Forms AI AgentAI Agent EmailEmail MailchimpMailchimp
~8 min setup used by 3.0k sites
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How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

Fluent Forms → AI Agent → Email
4 steps
Fluent Forms
TRIGGER
Fluent Forms · New Form Submission
The workflow starts automatically when a new form submission is received in Fluent Forms. FlowMattic captures that data for the steps below.
AI Agent
ACTION
AI Agent · Execute Agent
An AI agent reads the incoming data and decides what to do on its own, choosing from its tools (Email, Mailchimp) to complete the task. Connect an AI provider on import.
Email
TOOL
Email · Send Email
A tool the AI agent can call — Email — send an email using built-in WP mail function or custom SMTP. The agent uses it only when the task needs it; connect your Email account on import.
Mailchimp
TOOL
Mailchimp · Add New Member
A tool the AI agent can call — Mailchimp — add a new member to the list, or update them if they already exist. The agent uses it only when the task needs it; connect your Mailchimp account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

Keep exploring

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