Publish approved Airtable records to Instagram for Business
Plan your Instagram posts in Airtable: when a new record with an image, a caption and the status Approved is added, it is published to your Instagram for Business account. Small marketing teams run a content calendar without a separate scheduling tool. After import, select your base and table, and match the status, image and caption fields.
Airtable
Instagram3 steps Setup ~5 min Used on 2.6k sites Marketing Free to import

How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Airtable New RecordThe workflow starts automatically when a new record is created in Airtable. FlowMattic captures that data for the steps below.
Filter Continue IfThe Filter only lets a run continue when your conditions are met, stopping everything else before it goes any further.
Instagram Publish PhotoInstagram — publish photo in your Instagram account. Data is mapped from earlier steps; connect your Instagram account on import.
What you need
- FlowMatticCore
- Airtable AccountAccount
- Instagram for Business AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
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Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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