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SendOwl Integration

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How it connects

Supported triggers & actions in SendOwl

A trigger is the event that starts the workflow; an action is what FlowMattic performs to sync data with SendOwl.

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    New Payment

    Triggers when a payment or refund has been made against the order (this covers payments/refunds on any type of order - single payment, subscription payments, etc).

    Trigger
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    Order Completed

    Triggers, when an order is completed i.e payment has cleared and the products are available for download.

    Trigger
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    Free Order Issued

    Triggers when a free order issued.

    Trigger
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    In Dispute

    Triggers when a dispute has been raised against the order (PayPal only). This will eventually settle to complete or refunded.

    Trigger
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    Order Charged Back

    Triggers when the buyer has charged back their original payment. They have been barred from future downloads of their purchase

    Trigger
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    Order Failed

    Triggers when the buyer payment was not successful. No access to files has been provided.

    Trigger
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    Order Imported

    Triggers when the order was imported from another system. As many details of the original transaction have been retained as possible.

    Trigger
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    Refund Issued

    Triggers when a refund has been issued to the buyer. They no longer have access to download their purchase.

    Trigger
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    Fraud Review

    Triggers when the order has been marked as to review by the seller's fraud settings, the order will progress to failed or complete state once this has happened.

    Trigger
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    Subscription Active

    Triggers when the subscription is active and the buyer has access to the subscription files.

    Trigger
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    Subscription Cancelled

    Triggers, when the buyer has cancelled the subscription and access to files, has been revoked.

    Trigger
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    Subscription Cancelling

    Triggers when the buyer has cancelled the subscription but the seller is allowing access until the payment period reaches it end.

    Trigger
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    Subscription Complete

    Triggers the buyer has completed all subscription payments and there are no more to charge. Access to files has not been revoked.

    Trigger
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    Subscription Setup

    Triggers when a subscription has been set up by the buyer at the payment gateway and we are waiting for it to activate.

    Trigger
Getting started

Up and running in three steps

1

Connect your account

Authorize SendOwl inside FlowMattic in a couple of clicks — no API keys to hunt down.

2

Pick a trigger

Choose the SendOwl event that should kick off your workflow.

3

Automate the actions

Chain in as many actions and apps as you need — FlowMattic runs the workflow 24/7.

In the wild

Popular SendOwl workflows

See how teams are using SendOwl with FlowMattic to automate their work.

SendOwl
Google Sheets

Log every completed SendOwl order in a Google Sheets spreadsheet

SendOwl + Google Sheets
SendOwl
Mailchimp

Add new SendOwl buyers to a Mailchimp audience after a payment

SendOwl + Mailchimp
SendOwl
Slack

Send a Slack alert whenever a SendOwl order is charged back

SendOwl + Slack
SendOwl
HubSpot CRM

Create a HubSpot CRM contact from each new SendOwl payment

SendOwl + HubSpot CRM
SendOwl
Gmail

Email a customer via Gmail when their SendOwl subscription is cancelled

SendOwl + Gmail
SendOwl
Airtable
Slack

When a SendOwl refund is issued, record it in Airtable and notify finance in Slack

SendOwl + Airtable + Slack
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Connect SendOwl with 762+ apps

Build powerful automated workflows by connecting SendOwl with your favorite tools and platforms.

Showing 25 of 762 integrations
SendOwl

About SendOwl

Version 1.0.0

SendOwl is a digital commerce platform that lets creators and businesses sell digital products, downloads, and subscriptions while handling payments, refunds, and order delivery. Connect SendOwl to FlowMattic to automatically sync new payments, completed orders, and subscription changes with your CRM, email lists, and spreadsheets.

Related categories

SendOwl integration changelog

Track the latest updates, new features, and improvements

v1.0 – June 2026
– Initial release

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