Connect SendOwl and Slack

SendOwl sells downloads, courses and subscriptions for creators and small digital businesses. FlowMattic sends the order events that need a person to Slack: chargebacks and disputes for the owner, refunds for finance, fraud reviews to check and subscribers who are about to leave. Completed orders can post to a sales channel too.

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14 triggers 14 actions 7 example workflows 2 ready-made templates Unlimited runs

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When this happens in SendOwl14 triggers

Do this in Slack14 actions

1. TriggerOrder Charged Back

2. ActionSend Channel Message

When SendOwl fires Order Charged Back, FlowMattic runs Send Channel Message in Slack with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

SendOwl and Slack workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Alert the team whenever a SendOwl order is charged back

A chargeback costs the sale and a fee, and the buyer loses download access. A channel post with the order and product starts the evidence gathering early.

Order Charged BackSend Channel Message

View the template

Post completed orders to a sales channel

Each completed order shows the product and amount once payment has cleared, which gives a small team a quiet record of sales through the day.

Order CompletedSend Channel Message

Ask the owner to check orders held for fraud review

Orders flagged by your fraud settings wait until they complete or fail. A direct message lets you review the buyer before a real customer waits too long for their files.

Fraud ReviewSend Direct Message

Flag subscribers who are cancelling

Subscription Cancelling fires while the buyer still has access until the period ends. Posting it to a retention channel leaves time for a personal note or an offer.

Subscription CancellingSend Private Channel Message

Send refunds to the finance channel

Issued refunds go to a private finance channel with the order and amount, so bookkeeping matches the payment processor without a separate export.

Refund IssuedSend Private Channel Message

Set a reminder to answer a PayPal dispute

In Dispute fires for PayPal orders. Add Reminder sets a dated task for the owner to reply with evidence before the dispute window closes.

In DisputeAdd Reminder

Let support know when a payment fails

A failed order means the buyer has no files. Posting it to the support channel lets someone email them a fresh checkout link while they still want the product.

Order FailedSend Channel Message

Set up: chargebacks to Slack

At the end, each SendOwl order that is charged back posts the order, buyer and product to a Slack channel.

Connect Slack
In FlowMattic, open Connects and add a Slack connection with an account in the channel you will post to.
Choose Order Charged Back
Create a workflow with SendOwl and the Order Charged Back trigger, and follow its instructions to send SendOwl order events to the workflow.
Capture a sample order
Use a test order, or wait for the first real event, so FlowMattic captures the order fields SendOwl sends.
Post the alert
Add Send Channel Message, choose the channel, include the order ID, buyer email, product and amount, test it and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

Slack app icon — Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

From SendOwl	To Slack
Order ID	Message: order
Buyer email	Message: buyer
Product name	Message: product
Settled gross	Message: amount

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

New Payment fires for payments and refunds on any order type. Use Order Completed or Refund Issued when you want only one of the two.
In Dispute applies to PayPal orders only, so card disputes reach you as Order Charged Back instead.
Field names depend on the order type and payment gateway, so the mapping above is an example.

SendOwl

Integration page

Triggers (14)

New PaymentTriggers when a payment or refund has been made against the order (this covers payments/refunds on any type of order - single payment, subscription payments, etc).
Order CompletedTriggers, when an order is completed i.e payment has cleared and the products are available for download.
Free Order IssuedTriggers when a free order issued.
In DisputeTriggers when a dispute has been raised against the order (PayPal only). This will eventually settle to complete or refunded.
Order Charged BackTriggers when the buyer has charged back their original payment. They have been barred from future downloads of their purchase
Order FailedTriggers when the buyer payment was not successful. No access to files has been provided.
Order ImportedTriggers when the order was imported from another system. As many details of the original transaction have been retained as possible.
Refund IssuedTriggers when a refund has been issued to the buyer. They no longer have access to download their purchase.
Fraud ReviewTriggers when the order has been marked as to review by the seller's fraud settings, the order will progress to failed or complete state once this has happened.
Subscription ActiveTriggers when the subscription is active and the buyer has access to the subscription files.
Subscription CancelledTriggers, when the buyer has cancelled the subscription and access to files, has been revoked.
Subscription CancellingTriggers when the buyer has cancelled the subscription but the seller is allowing access until the payment period reaches it end.
Subscription CompleteTriggers the buyer has completed all subscription payments and there are no more to charge. Access to files has not been revoked.
Subscription SetupTriggers when a subscription has been set up by the buyer at the payment gateway and we are waiting for it to activate.

Slack

Integration page

Actions (14)

Send Channel MessagePost or Schedule a new message to a specific #channel
Add ReminderAdds a reminder for the user
Create ChannelCreates a new channel
List All ChannelsRetrieve list of all channels
Set Channel TopicSets the topic on a selected channel
Set StatusSets your Slack status to the given text and emoji
Invite User To ChannelInvite an existing User to an existing Channel. You must be a member of the channel to invite someone to it
Find User by EmailFinds a user by matching against their email instead of their username
Find User by IDFinds a user by their ID.
Send Direct MessageSend a direct message to a user or yourself from the Slackbot. Can also schedule a message for later
Send Private Channel MessagePost a new message to a private channel you choose. Can also schedule a message for later
Update ProfileUpdate basic profile fields such as name or title
Find MessageFinds a Slack message using the Slack Search feature
Upload FileUpload file to your slack workplace

Why run this pair with FlowMattic

SendOwl and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Money problems reach the owner

Chargebacks, disputes and fraud reviews go to the person who decides, with the order details in the message.

Churn is visible before it happens

Cancelling subscribers appear while they still have access, which is the window where a message can change their mind.

Every sale, no per-task fee

FlowMattic runs on your own WordPress site with unlimited runs, so a launch day with hundreds of orders costs nothing extra.

Common questions

How do I get SendOwl sales notifications in Slack?

Create a FlowMattic workflow with the SendOwl Order Completed trigger, connect it as the trigger describes, then add Slack Send Channel Message with the product, amount and buyer. Each cleared order posts once.

Can free orders be posted too?

Yes. Free Order Issued is a separate trigger. Post free orders to their own channel if you hand out review copies or lead magnets and want to track them.

Can I see when a subscription ends for good?

Yes. Subscription Cancelled fires when access is revoked, and Subscription Complete fires when all payments are made. Both can post to a subscriptions channel.

Can different products go to different channels?

Yes. Add a Router after the trigger with one path per product or product type, each with its own Send Channel Message step.

Will buyer emails be visible to everyone in the channel?

Only if you include them. Post to a private channel with Send Private Channel Message, or leave the email out and link to the order in SendOwl.

Did not find your answer? You can browse the help center or ask us directly.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. SendOwl integration 1.0.0, Slack integration 1.0.