Verify each new OpenRead lead's email with MailRefine, then add them to Campaign Monitor
Each lead your OpenRead.io funnel captures has its email checked by MailRefine, then FlowMattic adds the person to a Campaign Monitor list so your follow-up emails can reach them.
OpenRead.io
MailRefine
Campaign Monitor3 steps 4 downloads Setup ~5 min Used on 2.0k sites Free to import
What this workflow does
OpenRead.io lead magnets bring in names and emails, but the follow-up happens in your email tool. This workflow carries each new lead from OpenRead.io to a Campaign Monitor list and runs a MailRefine check on the address on the way, so the result is there for you to act on.
The OpenRead.io trigger fires when a new lead is captured and passes the lead's details on. The MailRefine step then verifies the email. It ships unmapped, so after import you connect MailRefine and map the lead's email into it.
The last step adds a subscriber to a Campaign Monitor list. It is unmapped as well: pick the list and map the lead's email and name into the subscriber.
As shipped, the verification result doesn't gate anything. Every lead is added to Campaign Monitor whatever MailRefine says about the address. If you want only verified addresses on the list, add a Filter on MailRefine's result between the MailRefine step and the Campaign Monitor step. Run a test lead through and check Task History to see the exact response.
Ebook download list
An author offers a free chapter through an OpenRead.io funnel, and every reader who signs up joins the Campaign Monitor list that sends the rest of the launch emails.
Webinar registrations
A coach captures webinar sign-ups in OpenRead.io and adds each one to a Campaign Monitor list for reminders and the replay link.
Product launch waitlist
A founder collects early-access sign-ups through an OpenRead.io funnel and keeps them on one Campaign Monitor list for launch-day news.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
OpenRead.io Capture New LeadStarts a run whenever your OpenRead.io funnel captures a lead. The lead's details, such as the email address, are passed to MailRefine and Campaign Monitor.
- MailRefine Verify Single Email
Verifies the lead's email address with MailRefine. The step ships unmapped: connect your MailRefine account and map the email from the OpenRead.io lead into it.
- Campaign Monitor Add Subscriber
Adds the lead as a subscriber to a Campaign Monitor list. Pick the list and map the email and name after import. This step runs for every lead, whatever MailRefine returned.
What you need
- FlowMatticCore
- OpenRead.io AccountAccount
- MailRefine AccountAccount
- Campaign Monitor AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Put a Filter between the MailRefine step and the Campaign Monitor step that continues only on the result MailRefine gives a good address. Look at a test run first to get that value exactly.
- Keep a dedicated Campaign Monitor list for OpenRead.io leads, so you can run a welcome series in Campaign Monitor for people who join it.
- Map the lead's name into the subscriber as well as the email, so your Campaign Monitor emails can greet each person by name.
Questions about this workflow
Are leads with a bad email still added to Campaign Monitor?
Yes, as imported. MailRefine checks the address but no Filter acts on the result. Add a Filter between the MailRefine and Campaign Monitor steps to keep failed addresses off the list.
What if the OpenRead.io lead is already subscribed in Campaign Monitor?
How a repeat address is handled is Campaign Monitor's decision. Send a test lead with an email already on the list and read the response in Task History.
Which OpenRead.io lead fields reach Campaign Monitor?
The ones you map. Both action steps ship empty, so you choose the email for MailRefine and match the email and name to the Campaign Monitor subscriber.
Do I need my own MailRefine account for the email check?
Yes. The check runs through the MailRefine account you connect in FlowMattic, alongside your OpenRead.io and Campaign Monitor connections.
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