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Categorize Google Sheets leads by region using ethnicity prediction for new rows

When a new lead row is added in Google Sheets, FlowMattic uses Nationalize to predict likely region from the name so you can categorize and target leads by geography automatically.

Google SheetsGoogle Sheets NationalizeNationalize
~5 min setup used by 1.1k sites
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How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

Google Sheets → Nationalize
2 steps
Google Sheets
TRIGGER
Google Sheets · New Spreadsheet Row
The workflow starts automatically when a new row is added to the spreadsheet in Google Sheets. FlowMattic captures that data for the steps below.
Nationalize
ACTION
Nationalize · Predict the Ethnicity of a Name
Nationalize — predict the ethnicity of a person by his last or full name. Data is mapped from earlier steps; connect your Nationalize account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

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