Create or update Mailchimp subscribers from new Formium submissions

Each new Formium form submission is sent to your Mailchimp audience, where the respondent is added as a new member or, if Mailchimp already has that address, updated with the latest details from the form.

Formium

Mailchimp

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2 steps Setup ~5 min Used on 998 sites Free to import

What this workflow does

Formium collects your sign-ups, survey answers and lead forms, but your email campaigns run from Mailchimp. Moving respondents across with exports and imports leaves gaps between the two lists. This workflow passes each new submission to Mailchimp as it arrives.

The Formium trigger starts a run for every response your Formium form receives. FlowMattic captures the answers, and the Mailchimp step runs Add New Member against the audience you pick. FlowMattic describes this action as an add-or-update: a new address becomes a new member, and an address already in the audience is updated.

That makes repeat submissions harmless for your list. Someone who submits the form twice ends up as one member with the newest details you mapped. Task History shows each submission and what was sent to Mailchimp.

Newsletter sign-up form built in Formium

People who sign up through your Formium form join the Mailchimp audience your regular newsletter goes to.

Customer survey respondents

Every respondent to a Formium customer survey is added to Mailchimp, so you can email them the survey results later. Ask for consent in the survey if you plan to market to them.

Webinar or event registration

Registrants from a Formium form join an audience you use for reminders and the follow-up recording email.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Formium New Form Submission
Fires when Formium receives a new submission on your form. Every answer, including the email address, is captured so it can be mapped into Mailchimp.
Step 2Action
Mailchimp Add New Member
Adds the respondent to the Mailchimp audience you pick, or updates the member if that address is already there. Map the Formium email answer to the member email and any name answers to the matching fields.

What you need

FlowMatticCore
Formium AccountAccount
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Make the email question required in your Formium form, so every submission gives Mailchimp an address to add or update.
If your form has a consent checkbox, add a Filter after the trigger that continues only when it is ticked, so only people who agreed reach your audience.
Submit one test response in Formium after import so FlowMattic captures the answers, then map them in the Mailchimp step before turning the workflow on.

Questions about this workflow

What if the Formium respondent is already in my Mailchimp audience?

Add New Member updates an existing member instead of adding them again, so the person stays a single member with the details from the latest submission you mapped.

Can I send different Formium forms to different Mailchimp audiences?

Import the workflow once per form and pick a different audience in each Mailchimp step, or add a Router whose routes check a field that tells the forms apart.

Are Formium submissions from before import sent to Mailchimp?

No. Only submissions received after the workflow is active are sent. Older responses need a one-time export and import.

Do I need a Mailchimp account to use this Formium workflow?

Yes. You connect your Mailchimp account in the Add New Member step and choose the audience there.