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Email Marketing

When a new lead is captured in OpenRead.io, add new member to list in Mailchimp

As soon as a lead comes in from OpenRead.io, FlowMattic adds them to your Mailchimp audience so your nurture emails start reaching them right away.

OpenRead.ioOpenRead.io MailchimpMailchimp
~5 min setup used by 444 sites

Free · import into FlowMattic in one click

How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

OpenRead.io → Mailchimp
2 steps
OpenRead.io
TRIGGER
OpenRead.io · Capture New Lead
The workflow starts whenever a "Capture New Lead" event happens in OpenRead.io, capturing its data for the steps below.
Mailchimp
ACTION
Mailchimp · Add New Member
Mailchimp — add a new member to the list, or update them if they already exist. Data is mapped from earlier steps; connect your Mailchimp account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

Ready to automate your WordPress site?

Download this workflow free, or grab FlowMattic and own every automation on your site — no per-task fees, ever.