When a new lead is captured in OpenRead.io, add new member to list in Mailchimp
Every lead captured by your OpenRead.io lead magnet is added to a Mailchimp audience, or updated if already there, so the people who download your content are ready for your Mailchimp emails.
OpenRead.io
Mailchimp2 steps Setup ~5 min Used on 444 sites Free to import
What this workflow does
A lead magnet collects email addresses, but they only help if they reach the list you actually send from. Exporting leads from OpenRead.io and importing them into Mailchimp is easy to forget for a week, and new subscribers then hear nothing. This workflow moves each lead across when it is captured.
The OpenRead.io trigger, Capture New Lead, starts a run for each lead your funnel collects. FlowMattic sends the lead's details to Mailchimp, where Add New Member adds the person to the audience you choose. If that email is already a member, Mailchimp updates them instead of adding a second copy.
What the lead gets next is set up in Mailchimp, not in this workflow. A welcome email or nurture series runs only if you have built one there for new members of that audience. Each lead and Mailchimp's response appear in Task History.
Ebook download funnels
Readers who request an ebook through OpenRead.io join your Mailchimp audience, so they receive your next newsletter along with everyone else.
Webinar replay sign-ups
Visitors who leave their email for a replay through an OpenRead.io funnel are added to the Mailchimp audience you use for event announcements.
Course waitlists
A free chapter from an upcoming course collects interested readers in OpenRead.io, and the Mailchimp audience becomes your launch list.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
OpenRead.io Capture New LeadPicks up every lead your OpenRead.io funnel collects. Connect your account, then capture a test lead so FlowMattic records the fields it sends, such as the email and name.
- Mailchimp Add New Member
Puts the lead in your chosen Mailchimp audience as a new member, or refreshes their details when the address is already on it. Map the OpenRead.io email and name fields, then connect your Mailchimp account.
What you need
- FlowMatticCore
- OpenRead.io AccountAccount
- Mailchimp AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Add Mailchimp's Add Member Tag action after this step to tag each lead with the lead magnet they downloaded.
- Set up a welcome email or customer journey in Mailchimp for new audience members before turning this on, so new leads hear from you.
- Add a Filter after the trigger that continues only when the email field is not empty, so incomplete leads don't reach Mailchimp.
Questions about this workflow
What happens if the OpenRead.io lead is already in my Mailchimp audience?
Add New Member updates the existing member instead of creating a duplicate, so the person stays on the list once.
Does this send my nurture emails?
No. It only adds the lead to the audience. The emails come from whatever welcome or nurture automation you set up in Mailchimp for that audience.
Are OpenRead.io leads I already have copied over?
No. Only leads captured after you turn the workflow on reach Mailchimp. Import older leads into Mailchimp yourself if you need them.
Which Mailchimp audience do the leads join?
The one you pick in the Add New Member step. To send different lead magnets to different audiences, use one copy of the workflow per audience.
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Import this workflow into your WordPress site
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