When a new subscriber is added in Mailchimp, create message in Harvestr

Whenever a new subscriber is added to your Mailchimp audience, FlowMattic creates a message in Harvestr from their details, so sign-ups and anything they told you appear next to your product feedback.

Mailchimp

Harvestr

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2 steps Setup ~5 min Used on 3.0k sites Free to import

What this workflow does

Some sign-up forms ask more than an email address: what the person hopes to use your product for, which feature brought them in, what problem they have. Those answers sit in Mailchimp merge fields where the product team rarely looks. This workflow sends each new subscriber into Harvestr as a message, so the product team can read and sort those answers alongside other customer feedback.

The Mailchimp trigger, New Subscriber, fires when a subscriber is added and passes their details to FlowMattic. Add a test subscriber after import to see which values arrive, such as the email, name and any merge fields your form fills.

The Harvestr step, Create Message, then creates a new message in Harvestr. It ships unmapped: after import you build the message from the subscriber's data, for example the person's name and email plus their answer to a sign-up question. A test run shows how Harvestr displays it.

Every new subscriber creates one message, including people you import into Mailchimp in bulk if Mailchimp reports them as new subscribers. On a busy list that is a lot of messages, so think about whether you need all of them. Task History shows each run and Harvestr's response.

Waitlist answers for the product team

A startup's waitlist form asks what people want to solve. Each new Mailchimp subscriber becomes a Harvestr message, and the product team links the answers to the features they plan.

Beta sign-ups next to their feedback

A software company adds beta testers through a Mailchimp form and keeps a Harvestr message for each one, so later feedback from the same people has context.

Feature interest from a launch page

A launch page asks visitors which feature they care about most. Their answer, stored as a merge field, lands in Harvestr as a message the team can tag and count.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Mailchimp New Subscriber
Starts when a new subscriber is added to your Mailchimp audience. The subscriber's details, such as email, name and merge fields, are passed on. A test subscriber shows the values.
Step 2Action
Harvestr Create Message
Adds a Harvestr message built from the subscriber's details. The step ships unmapped: compose the message by mapping the email, name and any sign-up answers from Mailchimp.

What you need

FlowMatticCore
Mailchimp AccountAccount
Harvestr AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Ask one open question on your Mailchimp sign-up form and map its merge field into the message text, so each Harvestr message carries something worth reading.
To skip subscribers who left the question blank, put a Filter between the Mailchimp trigger and the Harvestr step that continues only when that merge field is not empty. The field is yours to choose.
Map the subscriber's email into the message, so the product team knows who to contact about their answer.

Questions about this workflow

Does every Mailchimp subscriber become a Harvestr message?

Yes. The template has no condition, so each new subscriber creates one message. Add a Filter between the trigger and the Harvestr step if you only want some.

Which Mailchimp audience does this watch?

The one you connect in the New Subscriber trigger during setup. Add a test subscriber to that audience to confirm the trigger picks it up.

Are my current Mailchimp subscribers sent to Harvestr?

No. Only subscribers added after the workflow is active start a run.

What does the Harvestr message say?

Whatever you write in the Create Message step. The template leaves it empty, so you build it from the subscriber's name, email and sign-up answers.