Add Gumroad buyers to ActiveCampaign and tag them by product
After each Gumroad sale, FlowMattic adds the buyer to ActiveCampaign and tags them with what they bought, but only when they agreed to hear from you at checkout. Creators can send product-specific onboarding and upsell emails. After import, paste the webhook URL into Gumroad’s Ping setting, connect ActiveCampaign and choose the tag.
Gumroad
Filter
ActiveCampaign4 steps Setup ~8 min Used on 1.6k sites Revenue Ops Free to import
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Gumroad New SaleThe workflow starts automatically when one of your products is purchased in Gumroad. FlowMattic captures that data for the steps below.
- Filter Continue If
The Filter only lets a run continue when your conditions are met, stopping everything else before it goes any further.
- ActiveCampaign Create or Update Contact
ActiveCampaign — creates a new contact, or updates an existing contact. Data is mapped from earlier steps; connect your ActiveCampaign account on import.
- ActiveCampaign Add/Remove Tag From Contact
ActiveCampaign — add or remove a tag from a Contact. Data is mapped from earlier steps; connect your ActiveCampaign account on import.
What you need
- FlowMatticCore
- Gumroad AccountAccount
- ActiveCampaign AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
More E-commerce & Orders workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
30-day money-back guarantee Unlimited workflows and runs Self-hosted