Subscribe new Facebook Lead Ads leads to your MailerLite account

Every new Facebook Lead Ads lead is created or updated as a subscriber in MailerLite, with custom fields you map, so people who answer your ad join your email list right away.

Facebook Lead Ads

MailerLite

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2 steps Setup ~5 min Used on 1.3k sites Free to import

What this workflow does

People who fill in a Facebook lead form expect to hear from you soon, often with the guide or offer the ad promised. If you download leads by hand, that first email can be days late. This workflow puts each lead into MailerLite as soon as it arrives.

The Facebook Lead Ads trigger starts when a new lead is created, and the person's answers come into FlowMattic. The MailerLite step then creates a subscriber, or updates the existing one, and fills custom fields with the answers you map.

Because the step creates or updates, someone who submits twice stays one subscriber with fresher details. Every lead runs as imported, so check that your form's consent wording covers the emails you will send. Task History shows each lead and the response from MailerLite.

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How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Facebook Lead Ads New Lead
Starts a run each time someone submits one of your Facebook Lead Ads forms. Their answers are passed on so you can map them to MailerLite.
Step 2Action
MailerLite Create or Update Subscriber
Creates a new MailerLite subscriber or updates an existing one, with custom fields filled from the lead. Map the email and any other answers, then connect MailerLite after import.

What you need

FlowMatticCore
Facebook Lead Ads AccountAccount
MailerLite AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Create MailerLite custom fields for the extra questions in your lead form before mapping, so each answer has a field to land in.
Add a Filter after the trigger that continues only when the consent question was answered yes, if your form asks one.
Build the welcome email as a MailerLite automation, then run a test lead and confirm in MailerLite that the new subscriber meets the automation's starting condition.

Questions about this workflow

What if the Facebook lead is already a MailerLite subscriber?

The step creates or updates, so an existing subscriber is updated with the new answers instead of being added again.

Will MailerLite email the lead right away?

Only if you set that up in MailerLite. This workflow adds or updates the subscriber; the emails come from your MailerLite automations or campaigns.

Can I tell leads from different Facebook forms apart in MailerLite?

Map the form name or ID into a MailerLite custom field if the trigger provides one, then segment on that field. A test lead shows what the trigger sends.