Add new Poptin leads to a Mailchimp audience

When a Poptin popup or form captures a new lead, FlowMattic adds that person to your Mailchimp audience, or updates them if they are already on it, so your list grows without CSV exports.

Poptin

Mailchimp

Download this workflow Browse more workflows

2 steps Setup ~5 min Used on 2.4k sites Free to import

What this workflow does

Poptin popups are built to catch visitors before they leave, and the email addresses they collect are only useful once they reach your mailing list. Moving them across by hand delays your welcome email and invites mistakes. This workflow sends each new lead to Mailchimp as it comes in.

The Poptin trigger New Lead fires when a lead is captured through a Poptin conversion. FlowMattic passes the lead's details to Mailchimp, where Add New Member adds them to the audience you choose. According to the action's description, a person who is already a member is updated instead, so repeat sign-ups do not create duplicates.

From there, Mailchimp takes over. Any automation or welcome email you have set on that audience treats the new member as it would any other. Task History shows each lead that went through and Mailchimp's response.

Exit-intent discount popup

A store shows a Poptin exit popup offering a code for the first order. Each address entered joins the Mailchimp audience that sends the code.

Content upgrade on blog posts

A Poptin inline form offers a checklist to readers. The leads land in Mailchimp, where your welcome email delivers the download link.

Waitlist for a product launch

A launch page uses a Poptin popup to collect interest, and every lead joins a Mailchimp audience you email when the product goes live.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Poptin New Lead
Fires when a visitor converts on a Poptin popup or form and a new lead is captured. The lead's details are passed on to Mailchimp.
Step 2Action
Mailchimp Add New Member
Adds the lead to your chosen Mailchimp audience, or updates the member if that address is already there. Map the lead's email and any name fields you collect.

What you need

FlowMatticCore
Poptin AccountAccount
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Submit a test lead through your Poptin popup after import. FlowMattic captures the field names, so you can map them to Mailchimp correctly.
If you run several Poptins, add a Filter after the trigger so only leads from the popup tied to this offer reach this audience. Check the test data for a field that names the popup.
Set up the welcome email or automation in Mailchimp before you switch the workflow on, so the first leads do not miss it.

Questions about this workflow

What happens if the Poptin lead is already in my Mailchimp audience?

Add New Member updates the existing member instead of adding them again. FlowMattic describes the action as adding a new member or updating them if they already exist.

Do Poptin leads get Mailchimp's confirmation email?

That depends on how the step and your Mailchimp audience are set up. Run a test with your own address and check whether Mailchimp asks you to confirm.

Can I send Poptin leads to different Mailchimp audiences?

Yes. Add a Router after the trigger with a condition per popup, and give each route its own Add New Member step pointing at a different audience.

Are leads Poptin collected earlier sent to Mailchimp?

No. Only leads captured after the workflow is switched on are added. Earlier leads would need a one-off import in Mailchimp.