Add new Classplus buyers to a Mailchimp audience for onboarding

Each time someone buys from your Classplus store, this workflow adds the buyer to a Mailchimp audience, or updates them if they are already there, so your onboarding emails can reach new students.

Classplus

Mailchimp

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2 steps Setup ~5 min Used on 2.5k sites Free to import

What this workflow does

A student who has just paid for a course wants to know where to start. If your welcome emails live in Mailchimp, every Classplus buyer has to be copied into the right audience before those emails can go out. Doing that by hand means delays and missed students. This workflow moves each buyer across as the purchase happens.

The Classplus trigger fires when a new purchase is made. The purchase data, such as the buyer's details, is passed to the next step for mapping. The Mailchimp step then uses Add New Member, which adds the person to the audience you pick, or updates their record if the address is already on that list.

The trigger watches purchases, not first-time customers. A student who buys a second course runs the workflow again. Because Mailchimp updates an existing member instead of adding a copy, that repeat purchase refreshes the same contact. Your onboarding sequence itself is set up in Mailchimp, for example as an automation that starts when someone joins the audience.

Welcome series for a coaching institute

Students who buy a test-prep batch on Classplus join your Mailchimp audience, where a welcome series explains the class schedule and how to use the app.

Course creator selling recorded courses

Each buyer of a recorded course is added to Mailchimp, so you can email them course updates and new module announcements from one list.

Keeping a list of paying students

Your Mailchimp audience fills with people who have actually paid on Classplus, which keeps them apart from free subscribers in a different audience.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Classplus New Purchase
Runs whenever a new purchase is made in your Classplus account. The buyer and purchase details from that sale become available to map into Mailchimp.
Step 2Action
Mailchimp Add New Member
Adds the buyer to the Mailchimp audience you choose, or updates them if their address is already on it. Map the buyer's email and name from the Classplus purchase, then run a test purchase to check the result.

What you need

FlowMatticCore
Classplus AccountAccount
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Use a separate Mailchimp audience for Classplus buyers so your onboarding automation targets only paying students.
Add a Filter after the Classplus trigger that continues only for a particular course, using whatever course field your test purchase shows, if you want different courses to feed different audiences.
Add a Google Sheets Add New Row step at the end to keep a dated record of every Classplus purchase alongside the Mailchimp sign-up.

Questions about this workflow

What if a Classplus buyer is already in my Mailchimp audience?

Add New Member updates the existing member instead of creating a second one. The run still completes, and Task History shows the response Mailchimp sent back.

Will repeat Classplus buyers go through the workflow again?

Yes. The trigger fires on every new purchase, so a student who buys another course runs it again. Mailchimp updates their existing record rather than adding them twice.

Does this workflow send the onboarding emails?

No. It only puts the buyer in your Mailchimp audience. Build the onboarding emails in Mailchimp, set to start when a member joins that audience.

Are past Classplus purchases added to Mailchimp?

No. Only purchases made after you turn the workflow on reach Mailchimp. Import older buyers into the audience separately if you need them.