Add the buyer to a Mailchimp audience after a new Explodely sale

Every new sale in Explodely adds the buyer to the Mailchimp audience you choose, or updates their details if they are already a member, so your customer emails reach people who have just bought.

Explodely

Mailchimp

Download this workflow Browse more workflows

2 steps Setup ~5 min Used on 3.4k sites Free to import

What this workflow does

Explodely handles the checkout, but your follow-up emails, product tips and future offers probably go out from Mailchimp. Exporting buyers and importing them into an audience by hand leaves gaps and delays. This workflow moves each buyer across when the sale happens.

Each time Explodely records a sale, its Explodely New Sale trigger starts a run. The buyer and order details from that sale are available to map. The Mailchimp step, Add New Member, adds the buyer to the audience you pick. A buyer whose email is already in that audience gets their existing member record updated, not a duplicate entry.

Repeat buyers start a new run with every purchase, and each run simply refreshes their member record. Mapped fields that arrive blank in a later sale may overwrite values you stored earlier, so map only the fields Explodely reliably sends. Task History shows every run and how Mailchimp responded.

Digital product sellers starting an onboarding series

Each Explodely buyer joins a Mailchimp audience whose automation sends download instructions and a few how-to emails over the next week.

Course launches with a customers-only list

Buyers of a launch offer are added to a separate audience, so announcements for paying customers never go to free subscribers.

Merging buyers into an existing newsletter

People who bought through Explodely are added to your main audience, and anyone already subscribed just has their details updated.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Explodely New Sale
Fires when a new sale is generated in Explodely. The buyer's details from the sale, such as their email address, are passed on for the Mailchimp step.
Step 2Action
Mailchimp Add New Member
Adds the buyer to your chosen Mailchimp audience, or updates the member if that email is already there. Map the buyer's email and name, and connect your Mailchimp account after import.

What you need

FlowMatticCore
Explodely AccountAccount
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Map the product name into a merge field if your Mailchimp audience has one for it, so you can segment buyers of different Explodely products.
Create a second workflow on Explodely's Refund trigger if refunded buyers should be handled differently, for example sent a separate email.
Make a test purchase in Explodely after import so FlowMattic captures the Explodely fields before you map them into Mailchimp.

Questions about this workflow

What happens if the Explodely buyer is already in my Mailchimp audience?

Mailchimp keeps one member per address, so the step updates the person who is already there. Their record is refreshed with the details mapped from the new sale.

Are order bumps and rebills sent to Mailchimp too?

Only New Sale starts this workflow. Explodely's Order Bump and New Rebill events are separate triggers in FlowMattic, so they don't run it.

Will buyers get a Mailchimp confirmation email?

That depends on how your audience and the Mailchimp step are set up. Buy once with your own email after import and see what arrives before you go live.

Can buyers of different Explodely products go to different audiences?

Yes. Add a Router after the trigger with a route per product, each with its own Mailchimp step pointed at a different audience.