Check new OpenRead leads' emails with Email List Validation, then add a Campaign Monitor subscriber
Each new OpenRead lead’s email is checked with Email List Validation, then the lead is added to a Campaign Monitor list as a subscriber, whatever the check returned.
OpenRead.io
Email List Validation
Campaign Monitor3 steps Setup ~5 min Used on 972 sites Free to import
What this workflow does
Lead magnets attract fake and mistyped addresses along with real ones. This workflow runs every OpenRead.io lead through Email List Validation before sending it to Campaign Monitor, so you have the check result for each address on record.
The trigger fires when OpenRead captures a new lead and passes the lead's details on, including the email. Email List Validation then checks that single address and returns its result. Finally, the Campaign Monitor step adds the lead to the list you pick.
The validation result is only recorded; it doesn't gate the next step. Every lead reaches Campaign Monitor, including addresses the validator flags as invalid. To keep bad addresses off your list, add a Filter on the validation result between the two action steps, as the tips describe.
None of the three steps comes with mapping. After import you connect each account, map the lead's email into the validation step, then choose the Campaign Monitor list and map the email and name. Submit a test lead and check Task History to see the validator's response and its field names.
Ebook downloads into a newsletter list
A marketer offers an ebook through OpenRead, and each reader joins a Campaign Monitor list with their email's validation result recorded in Task History.
Only valid addresses on the list
With a Filter added after the check, only leads that Email List Validation reports as valid become Campaign Monitor subscribers.
Funnel follow-up emails
A course creator's OpenRead funnel feeds a Campaign Monitor list whose journey sends the rest of the course over the next week.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
OpenRead.io Capture New LeadStarts a run for each lead your OpenRead.io funnel collects. The lead's email and any other answers are passed on for the check and the subscriber.
- Email List Validation Verify Single Email
Checks the lead's email address with Email List Validation and returns the result. The step ships unmapped: map the email from the lead. Nothing acts on the result until you add a Filter.
- Campaign Monitor Add Subscriber
Adds the lead as a subscriber to the Campaign Monitor list you choose, for every lead, whatever the check said. Pick the list and map the lead's email and name when you set it up.
What you need
- FlowMatticCore
- OpenRead.io AccountAccount
- Email List Validation AccountAccount
- Campaign Monitor AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Put a Filter between the Email List Validation step and the Campaign Monitor step that continues only when the result is valid. Run a test first to see the exact field and value the validator returns.
- Map the validation result into a Campaign Monitor custom field, so you can segment or clean the list later even without a Filter.
- Keep OpenRead leads in their own Campaign Monitor list, so you can see how many came from each lead magnet.
Questions about this workflow
Are invalid OpenRead emails kept out of Campaign Monitor?
Not as imported. Every lead goes on to Campaign Monitor whatever the result. Add a Filter between the Email List Validation step and the Campaign Monitor step to stop invalid ones.
Is an Email List Validation account required for the OpenRead check?
Yes. The Verify Single Email step uses your Email List Validation account, so connect it after import along with OpenRead.io and Campaign Monitor.
What if an OpenRead lead is already on my Campaign Monitor list?
Campaign Monitor decides how to handle an existing address. Test with an email already on the list and read its response in Task History.
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Import this workflow into your WordPress site
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