Auto-summarise long posts and cross-post short ones
When a post is published, a Text Formatter step counts its words (an approximate count of the post content) and a Branch splits on 1000. Long-form posts get an AI summary emailed to the editor; shorter posts are cross-posted to X with their title and link.
WordPress
Text Formatter by FlowMattic
Branch
OpenAI (ChatGPT)
Email
X ( Twitter )6 steps Setup ~12 min Used on 2.9k sites Content Ops Free to import
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
WordPress New PostThe workflow starts automatically when a new post is published in WordPress. FlowMattic captures that data for the steps below.
- Text Formatter by FlowMattic Basic Formatting
Text Formatter by FlowMattic — format text as capitalize, lowercase, uppercase, wordcount etc. Data is mapped from earlier steps; connect your Text Formatter by FlowMattic account on import.
- Branch Long-form post (1000+ words)?
The Branch evaluates "Long-form post (1000+ words)?": when it's true the Yes path runs, otherwise the No path runs — two outcomes, one workflow.
- OpenAI (ChatGPT) Generate Content
On the Yes path (condition met) — OpenAI (ChatGPT) — generate content based on the prompt provided. Data is mapped from earlier steps; connect your OpenAI (ChatGPT) account on import.
Email Send EmailOn the Yes path (condition met) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
- X ( Twitter ) Create New Tweet
On the No path (otherwise) — X ( Twitter ) — create a new Tweet in your Twitter profile. Data is mapped from earlier steps; connect your X ( Twitter ) account on import.
What you need
- FlowMatticCore
- OpenAI (ChatGPT) AccountAccount
- X ( Twitter ) AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
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Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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