Add Popupsmart submitters to a Mailchimp audience for follow-up
When a visitor submits a Popupsmart popup, FlowMattic adds them to the Mailchimp audience you choose, or updates their details if they are already a member, ready for your follow-up emails.
Popupsmart
Mailchimp2 steps Setup ~5 min Used on 1.6k sites Free to import
What this workflow does
Popups bring in email addresses, but those addresses help only once they are on your mailing list. Exporting from Popupsmart and importing into Mailchimp by hand leaves gaps, and the first follow-up arrives late. This workflow moves each submitter across as they sign up.
The Popupsmart trigger fires when new data is submitted to one of your campaigns. FlowMattic passes the submitted fields to Mailchimp, and Add New Member puts the person on the audience you pick. If their address is already there, Mailchimp updates that member rather than adding them again.
The follow-up itself happens in Mailchimp, for example through an automation that starts when someone joins the audience. This workflow's job ends once the member is added. Each run shows in Task History with Mailchimp's response.
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A store offers a code in a Popupsmart exit popup. Each submitter joins the Mailchimp audience that receives your discount reminder emails.
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A slide-in popup on blog posts collects readers, who land in the Mailchimp audience you send your weekly digest to.
Webinar interest list
A popup announcing an upcoming webinar gathers emails into Mailchimp, so you can send the joining link and reminders from there.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Popupsmart New Campaign’s Submitted DataRuns when a visitor submits data to one of your Popupsmart campaigns. The submitted fields, such as the email address, are passed on for mapping.
- Mailchimp Add New Member
Adds the submitter to your chosen Mailchimp audience, or updates the member when the email is already on it. Connect your Mailchimp account and map the popup's email field and any name field.
What you need
- FlowMatticCore
- Popupsmart AccountAccount
- Mailchimp AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Add a Filter after the trigger if several Popupsmart campaigns are running and only one should feed this Mailchimp audience. A test submission shows which value identifies the campaign.
- Set up a Mailchimp customer journey that starts when someone joins the audience, so the follow-up email goes out without extra steps here.
- Submit your own popup once after import so the fields are captured, then map the email in the Mailchimp step before turning the workflow on.
Questions about this workflow
What if the Popupsmart submitter is already in my Mailchimp audience?
Add New Member updates the existing member rather than creating a second entry, so the run completes either way.
Does this workflow send the follow-up email?
No. It adds the person to Mailchimp. Set up the follow-up in Mailchimp itself, or add an email step after this one.
Are past Popupsmart leads moved to Mailchimp?
No. Only submissions made while the workflow is on reach Mailchimp. Export older leads from Popupsmart and import them yourself.
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Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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