Create Zoho Campaigns email campaigns from new WordPress blog posts
When you publish a new WordPress post, this workflow creates an email campaign in Zoho Campaigns from the post’s details, ready for you to review and send to your subscribers.
WordPress
Zoho Campaigns2 steps Setup ~5 min Used on 1.4k sites Free to import
What this workflow does
Telling subscribers about a new article usually means opening Zoho Campaigns, starting a campaign, and pasting in the title, a summary and the link. Doing that after every post is tedious, so it often gets skipped. This workflow starts the campaign for you as soon as the post goes live.
The WordPress New Post trigger runs a single time for each post, at the moment it first goes public. Edits to a post that is already live don't fire it again, and pages never do. Custom post types count too, unless you limit the trigger to one post type. FlowMattic then runs Create Campaign in Zoho Campaigns, filling the campaign with post data you map, such as the title as the subject and the excerpt and link in the content.
The workflow creates the campaign; it does not send it. You can review it in Zoho Campaigns and send it yourself, or extend the workflow with a send or schedule step. Task History shows what was passed to Zoho for each post.
Weekly blog digest done post by post
Each article you publish starts a Zoho campaign with its headline and link. You check the wording, pick the right mailing list and send it.
News site alerts for subscribers
A local news site publishes several stories a day. Each one gets a ready-made campaign, and the editor sends the ones worth an email.
Product announcement posts
When a SaaS team publishes a release post, the campaign is waiting in Zoho Campaigns, so marketing only has to polish and send it.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
WordPress New PostStarts as each new WordPress post goes live for the first time. Its data, such as title, excerpt, link and author, is passed on for the campaign.
- Zoho Campaigns Create Campaign
Creates a new email campaign in Zoho Campaigns. Map the post's title, link and excerpt into the campaign, then check in Zoho that the result looks the way you want.
What you need
- FlowMatticCore
- Zoho Campaigns AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- To send without a manual check, add Zoho Campaigns' Send Campaign or Schedule Campaign step after this one, mapping the campaign key from the create step, if a test run shows it returns one.
- Limit the trigger to the Posts type if your site publishes other post types you don't want emailed, such as products or events.
- If a test run shows the post's category in the trigger data, add a Filter on it so only posts in a newsletter-worthy category create a campaign.
Questions about this workflow
Does this send the Zoho Campaigns email automatically?
No. It only creates the campaign. Send it from Zoho Campaigns, or add a Send Campaign or Schedule Campaign step to the workflow.
Will updating a WordPress post create another campaign?
No. A post runs the workflow only on its first publish. Later edits to a live post don't run the workflow again.
Do WordPress pages create campaigns too?
No. Publishing a page never starts a Zoho campaign here. Custom post types can, unless you set the trigger to a single post type.
Which Zoho Campaigns mailing list is used?
That depends on how the Create Campaign step is set up. Open it after import, run a test with a draft post you publish, and look at the new campaign in Zoho.
More Email Marketing workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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