Save each Popupsmart submission as a new Airtable record
Every time a visitor submits a Popupsmart popup, FlowMattic creates a new record in your Airtable table with the submitted fields, so popup leads land in a base you can sort, view and share.
Popupsmart
Airtable2 steps Setup ~5 min Used on 313 sites Free to import
What this workflow does
Popupsmart collects details through popups on your site, but reviewing them alongside your other data means exports and copy-pasting. An Airtable base gives every lead a record your team can filter, comment on and link to other tables. This workflow creates that record for each submission.
Each run begins as soon as a visitor fills in a Popupsmart campaign popup. FlowMattic passes the submitted fields to Airtable, where Create Record adds a record to the base and table you pick. After import, map each popup field, such as the email or name, to a field in the table.
Each submission becomes a new record, so a visitor who submits twice appears twice. The workflow only writes to Airtable; it doesn't change Popupsmart or contact the visitor. Task History shows every run and Airtable's response.
Comparing popup campaigns
Map the campaign name into a field, then group records by campaign in Airtable to see which popup collects the most sign-ups.
Lead review for a sales team
Sales reps work through new records in an Airtable view, adding a status and notes to each popup lead they contact.
Contest entries
A giveaway popup collects entries into Airtable, where you can check for duplicates and pick a winner at random.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Popupsmart New Campaign’s Submitted DataStarts whenever a Popupsmart campaign on your site receives a submission. The visitor's answers are passed on so you can map them into Airtable.
- Airtable Create Record
Adds a record for the popup submission to the Airtable table you choose. Connect your Airtable account, pick the base and table, then match each Popupsmart field to a table field.
What you need
- FlowMatticCore
- Popupsmart AccountAccount
- Airtable AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Set up the Airtable fields before mapping, with an email field for addresses, so the Create Record step lists them by name.
- Add a Filter after the trigger if you only want submissions from one Popupsmart campaign in this table. A test submission shows which value names the campaign.
- Add a created-time field in Airtable, which fills itself in when the record is added, so you can sort leads by when they arrived.
Questions about this workflow
What happens if the same visitor submits two Popupsmart popups?
Two Airtable records are created. Create Record doesn't check for an existing record, so remove duplicates in Airtable if needed.
Must the Airtable table for popup leads exist before import?
Yes. Create the base and table with the fields you want before import, then select them in the Create Record step.
Are earlier Popupsmart leads copied into Airtable?
No. Only submissions made while the workflow is on create records.
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Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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