Send SMTP emails with new leads from Facebook Lead Ads
Every new Facebook Lead Ads lead triggers an email from FlowMattic’s Email module, sent through WordPress mail or your SMTP account, to your team, to the lead, or to both.
Facebook Lead Ads
Email2 steps Setup ~5 min Used on 461 sites Free to import
What this workflow does
Leads from Facebook Lead Ads stay in Meta until someone downloads them. By then the person may have forgotten filling in the form. This workflow sends an email as each lead arrives, so the details reach an inbox right away.
The Facebook Lead Ads trigger, New Lead, fires when a new lead is created. FlowMattic then runs Send Email from its Email module, which sends with the built-in WordPress mail function or a custom SMTP account. Who gets the message depends on what you enter. Map the lead's email address to send them a reply, or enter your sales address to get a notification with the lead's answers.
Each lead sends one email. If you want both a team alert and a reply to the lead, add a second Send Email step. Submit a test lead after import to see which form fields you can map.
Instant reply to a quote request ad
A homeowner fills in your roofing quote form on Facebook. The email confirms you received the request and says when you'll be in touch.
Sales alert for a real estate agency
Each lead from a property ad emails the agent with the lead's name, phone number and answers, ready for a call back.
Download link for a lead magnet
People who sign up for your checklist ad get an email with the link to the file you host on your site.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Facebook Lead Ads New LeadStarts a run for each new lead from your Facebook Lead Ads form. The lead's answers become available to map in the email.
Email Send EmailSends one email per lead with FlowMattic's Email module, using WordPress mail or your SMTP account. Set the recipient, subject and message, mapping in the lead's answers.
What you need
- FlowMatticCore
- Facebook Lead Ads AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Add a second Send Email step so the lead gets a reply and your team gets an alert from the same run.
- Configure SMTP for your own domain in the Email step, so replies to leads don't come from your server's default address.
- Add a Google Sheets step to keep a list of every lead alongside the emails.
Questions about this workflow
Who gets the email for each Facebook lead?
Whoever you set as the recipient. Map the lead's email field to reply to them, or enter your own address to be notified.
Do I need an SMTP service to send these emails?
No. Without SMTP settings, FlowMattic's Email module sends through WordPress mail. A custom SMTP account is optional and lets you send from your own mail server.
Which Facebook Page and form does the trigger use?
You connect your Facebook account to the Facebook Lead Ads trigger after import. Send a test lead to confirm which Page and form reach the workflow.
Are leads collected before I import the workflow emailed?
No. Leads that arrived before you switched the workflow on are not emailed.
More Email Marketing workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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