Subscribe new Asklaila leads to a Mailchimp audience for nurturing

Each lead Asklaila captures is added to the Mailchimp audience you choose, or updated there if the address is already on it, so your nurture emails can start from one list.

Asklaila

Mailchimp

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2 steps Setup ~5 min Used on 1.5k sites Free to import

What this workflow does

Leads from a local business listing are easy to lose. They come in by phone or enquiry, sit in one tool, and never hear from you again. Putting them in a Mailchimp audience means your welcome series or regular newsletter can reach them.

The Asklaila Lead Capture trigger starts the workflow. FlowMattic's own description of it reads "a lead is captured from your Asklaila account to LeadSquared", so send a test lead after import to confirm it fires in your setup and to see which details arrive.

Those details go to Mailchimp through Add New Member. It adds the person to the audience you pick, and if that address is already a member, it updates them instead of adding a duplicate. Mailchimp needs an email address, so map the lead's email field. A lead that arrives without one can't be added, and Task History shows Mailchimp's error for that run.

The nurturing itself happens in Mailchimp. This workflow only puts people on the list; set up the emails you want them to get in your Mailchimp account.

A welcome series for listing enquiries

A plumber listed on Asklaila adds each enquiry to a Mailchimp audience that has a welcome automation, so new leads get an introduction to the services on offer.

Seasonal offers to past enquirers

A salon keeps every Asklaila lead in one audience and sends a festive-season offer to the whole list from Mailchimp.

One list across lead sources

Leads from Asklaila join the same audience as website sign-ups, so you manage one Mailchimp list instead of exporting files from each source.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Asklaila Lead Capture
Fires when a lead is captured from your Asklaila account. The lead's details are passed on to map into Mailchimp; send a test lead to see exactly what arrives.
Step 2Action
Mailchimp Add New Member
Adds the lead to the Mailchimp audience you pick, or updates the member if the address is already there. Map the lead's email and any name fields, and connect your Mailchimp account.

What you need

FlowMatticCore
Asklaila AccountAccount
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Add a Filter after the trigger that continues only when the lead's email field is not empty. Leads without an address then stop there instead of failing at Mailchimp.
Add a Mailchimp Add Member Tag step after Add New Member, so Asklaila leads are easy to target with their own campaign.
Leads that only give a phone number can't join Mailchimp. Add a Google Sheets step to log every lead, so those still reach someone who can call them back.

Questions about this workflow

What if an Asklaila lead is already in my Mailchimp audience?

Add New Member updates an existing member instead of creating a second one, so the person stays on the list once with the newer details.

Does the Asklaila trigger need LeadSquared?

FlowMattic describes the trigger as firing when a lead is captured from your Asklaila account to LeadSquared. Send a test lead after import and check Task History to confirm it fires for the way your account is set up.

Will Mailchimp send these leads emails straight away?

Only if you set up an automation or campaign for that audience in Mailchimp. This workflow adds the person to the list and stops there.

What happens to an Asklaila lead with no email address?

Mailchimp can't add a member without an email, so that run shows an error in Task History. Add a Filter on the email field to stop those leads before the Mailchimp step.