Tag an ActiveCampaign contact when a Vimeo OTT free trial converts

When a Vimeo OTT customer’s free trial converts to a paid product, this workflow tags their ActiveCampaign contact, so your paying viewers can enter the automations and segments you build around that tag.

Vimeo OTT

ActiveCampaign

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2 steps Setup ~5 min Used on 1.3k sites Free to import

The Tag an ActiveCampaign contact when a Vimeo OTT free trial converts workflow on the FlowMattic canvas, with 2 steps across Vimeo OTT, ActiveCampaign — The workflow as it appears in the builder after import. Each step opens for editing.

What this workflow does

A viewer who moves from a free trial to a paid plan should stop getting trial reminders and start getting member emails. ActiveCampaign can do that switch for you, but only if it knows the trial converted. Vimeo OTT knows, and this workflow passes the news along as a tag.

The Vimeo OTT trigger fires on the Customer Product Free Trial Converted event and hands FlowMattic the customer data that comes with it. The second step runs Add/Remove Tag From Contact in ActiveCampaign. You map the customer's email so the step finds the right contact, and you set the tag to apply, for example Paid Subscriber.

Once the tag lands, anything in ActiveCampaign that starts on it can take over, such as an automation that ends the trial sequence and begins onboarding. The workflow itself only applies the tag. Task History lists each conversion run with the data sent and the reply from ActiveCampaign.

End trial nudges for viewers who paid

Your trial sequence in ActiveCampaign asks people to subscribe. An automation that removes contacts when the paid tag is added stops those emails for converted viewers.

Onboard new paying members of a video course

A student upgrades from the trial of your course on Vimeo OTT. The tag starts an ActiveCampaign automation that sends the course outline and community link.

Count conversions by segment

Build an ActiveCampaign segment on the tag to see which contacts converted from trial, and compare it with the campaigns they received while on trial.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Vimeo OTT Customer Product Free Trial Converted
Starts the workflow when a Vimeo OTT customer's free trial on one of your products converts to a paid purchase. The customer data in the event, such as the email, is passed on.
Step 2Action
ActiveCampaign Add/Remove Tag From Contact
Applies a tag to the matching ActiveCampaign contact. Map the Vimeo OTT customer's email to identify the contact, set the tag you want, and connect your ActiveCampaign account.

What you need

FlowMatticCore
Vimeo OTT AccountAccount
ActiveCampaign AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Test with a customer whose email is already an ActiveCampaign contact, then check Task History. Repeat with an email ActiveCampaign does not hold so you know how the step behaves for unknown viewers.
Add a second Add/Remove Tag From Contact step to take off a trial tag, so the same contact does not carry both trial and paid tags.
Pair it with a copy of the workflow on the Free Trial Created event that applies a trial tag, so ActiveCampaign sees both ends of the trial.

Questions about this workflow

Does the viewer need to be in ActiveCampaign before the trial converts?

The step tags a contact it finds by the email you map. Run a test with an address that is not in ActiveCampaign and read Task History to see what happens for new people before you rely on it.

Which Vimeo OTT event starts the run?

Customer Product Free Trial Converted. Trials that end without payment, new customers who never had a trial and renewals do not start this workflow.

Can the workflow send the paid-member email itself?

No. It only applies the tag. Build the email or automation inside ActiveCampaign and set it to start when the tag is added.

Are trials that converted before I import it tagged?

No. Only conversions that happen while the workflow is switched on reach ActiveCampaign. Tag earlier converters in ActiveCampaign by hand or with an import.