When a new form submission received in Typeform, create a new lead in MailBluster
Each new Typeform response creates a lead in MailBluster from the answers you map, so the people who fill in your forms and surveys are added to your MailBluster leads without exporting responses.
Typeform
Mailbluster2 steps Setup ~5 min Used on 1.6k sites Free to import
What this workflow does
Typeform is good at collecting answers, but the email addresses it gathers sit in your responses until someone moves them. If you send email through MailBluster, this workflow turns each response into a lead there.
The trigger runs when a new submission arrives for your Typeform form. Each answer becomes data you can map. FlowMattic then runs MailBluster's Create a New Lead action, and you map the respondent's email address and any other answers you want stored with the lead.
Every response runs the workflow, so if one person fills in the form twice, the MailBluster step runs twice. How MailBluster treats an address it already has is up to MailBluster; check Task History for its response after a repeat test. Typeform keeps every response as usual, since the workflow only reads them.
Newsletter sign-ups through a Typeform
A short Typeform on your site asks for a name and email. Each sign-up becomes a MailBluster lead you can include in your next newsletter.
Quiz or survey takers as leads
People who complete a product quiz leave their email at the end, and each one is added to MailBluster for follow-up emails.
Event interest forms
Visitors register interest in an upcoming event through Typeform, and MailBluster then holds them as leads for event updates.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Typeform New Form SubmissionRuns when a new response is submitted to the Typeform form you connect. Every answer in that response is passed on for mapping in the MailBluster step.
- Mailbluster Create a New Lead
Creates a new lead in MailBluster from the response. Map the respondent's email address, plus any other answers you want stored. Connect your MailBluster account on import.
What you need
- FlowMatticCore
- Typeform AccountAccount
- Mailbluster AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Make the email question required in Typeform so every response that reaches MailBluster carries an address to create the lead with.
- Add a Filter after the Typeform trigger that continues only when a consent question was answered yes, so only people who agreed to emails become leads.
- Submit one test response after import so FlowMattic captures your form's answers, then map them in the MailBluster step before you switch the workflow on.
Questions about this workflow
What happens if the Typeform respondent is already a MailBluster lead?
The workflow still runs Create a New Lead. MailBluster decides how to handle an address it already holds, so send a repeat test and check the response in Task History.
Are past Typeform responses added to MailBluster?
No. Responses already sitting in Typeform stay there; MailBluster gets leads only from new submissions made while the workflow is active.
Can I send responses from more than one Typeform to MailBluster?
As imported, it listens to the single Typeform form you connect. Clone the workflow for each extra form and map that form's answers in its MailBluster step.
Do I need a MailBluster account for this Typeform workflow?
Yes. You connect MailBluster and Typeform accounts when you import it, and FlowMattic runs the workflow from your WordPress site.
More Email Marketing workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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