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When an email received in Email Parser, search the email body for specific text to execute different actions through router

Parse each incoming email, scan the body for specific keywords with Text Formatter, then let a Router branch to the right action so different messages trigger different follow-ups automatically.

Email Parser by FlowMatticEmail Parser by FlowMattic Text Formatter by FlowMatticText Formatter by FlowMattic RouterRouter
~5 min setup used by 2.4k sites

Free · import into FlowMattic in one click

How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

Email Parser by FlowMattic → Text Formatter by FlowMattic → Router
3 steps
Email Parser by FlowMattic
TRIGGER
Email Parser by FlowMattic · Email Received
The workflow starts automatically when an email is received on the email parser email in Email Parser by FlowMattic. FlowMattic captures that data for the steps below.
Text Formatter by FlowMattic
ACTION
Text Formatter by FlowMattic · Find in Text
Text Formatter by FlowMattic — search text in the given content. Data is mapped from earlier steps; connect your Text Formatter by FlowMattic account on import.
Router
LOGIC
Router · Conditionally run...
The Router splits the workflow into conditional paths.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

Ready to automate your WordPress site?

Download this workflow free, or grab FlowMattic and own every automation on your site — no per-task fees, ever.