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When extras purchased in Buy Me a Coffee, add the user as subscriber to Acumbamail

Every time a supporter buys one of your extras on Buy Me a Coffee, this workflow adds them to an Acumbamail list, or updates them if they’re already subscribed.

Buy Me a Coffee Acumbamail

2 steps Setup ~5 min Used on 1.2k sites Free to import

The When extras purchased in Buy Me a Coffee, add the user as subscriber to Acumbamail workflow on the FlowMattic canvas, with 2 steps across Buy Me a Coffee, Acumbamail
The workflow as it appears in the builder after import. Each step opens for editing.

What this workflow does

Extras on Buy Me a Coffee are things you sell to supporters: a download, a session, a small product. The buyer's email stays inside Buy Me a Coffee unless you copy it out. This workflow sends each buyer to Acumbamail so you can reach them with your newsletters later.

The Buy Me a Coffee trigger fires when an extras purchase webhook is received. FlowMattic passes the purchase data to Acumbamail, where Add/Update Subscriber adds the buyer to the list you choose. If they're already on it, the same action updates their record.

Because it's an add-or-update action, a supporter who buys several extras stays one subscriber. Each purchase still runs the update, and a blank value in a later purchase can replace a field you had, so map only fields every purchase includes. Task History shows each run and Acumbamail's reply.

Creator selling digital downloads

An illustrator sells brush packs as extras. Each buyer joins an Acumbamail list that hears about new packs.

Coach offering paid calls

A coach sells one-to-one sessions on Buy Me a Coffee and keeps every client on an Acumbamail list for follow-up tips and new offers.

Podcast merch buyers

A podcaster sells stickers and shirts as extras, and the buyers go to a separate Acumbamail list used for merch drops.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

  1. Step 1Trigger
    Buy Me a Coffee Extras purchased

    Runs when Buy Me a Coffee sends an extras purchase to FlowMattic. The buyer's details and the purchase data become available to map into Acumbamail.

  2. Step 2Action
    Acumbamail Add/Update Subscriber

    Adds the buyer to the Acumbamail list you choose, or updates them if they're already there. Connect your Acumbamail account and map the buyer's email and name into the subscriber.

What you need

  • FlowMatticCore
  • Buy Me a Coffee AccountAccount
  • Acumbamail AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

  • Use a separate Acumbamail list for extras buyers, so your newsletter to supporters and your offers to buyers stay apart.
  • Make sure your emails to these buyers follow your own consent rules, and add a Filter after the trigger if only some extras should add people to the list.
  • Buy a low-priced extra yourself after import so FlowMattic captures a real purchase, then finish the Acumbamail mapping from it.

Questions about this workflow

Does a repeat Buy Me a Coffee buyer get added to Acumbamail twice?

No. Add/Update Subscriber updates an existing subscriber instead of creating a second one. The step still runs for every purchase, so it can change the stored details.

Do coffee donations and memberships trigger this workflow too?

No. The trigger is Extras purchased, which fires for purchases of your extras. Donations and memberships need their own Buy Me a Coffee triggers.

Are past Buy Me a Coffee extras buyers imported into Acumbamail?

No. Only purchases made after the workflow is on reach Acumbamail. Export earlier buyers from Buy Me a Coffee if you want them on the list.

Import this workflow into your WordPress site

Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.

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Customers who run it every day

Rated 4.8 out of 5 by customers
Read more reviews

It's very straightforward, has a lot integrations and they work well. It is one thing to 'integrate' new external software, but integrating it well, with lots of options is where FlowMattic shines.

Koen A.

Works within WordPress, so it can easily access any inbuilt WP functions or custom functions and use them in your flow. It's easy to use and already has many useful integrations built.