When Setup Webhooks in Formsort, Create or Update Contact in ActiveCampaign
When Formsort sends a form event to FlowMattic through its webhook, this workflow creates or updates the respondent as an ActiveCampaign contact, so answers from your Formsort flows reach your email marketing.
Formsort
ActiveCampaign2 steps Setup ~5 min Used on 321 sites Free to import
What this workflow does
Formsort builds multi-step form flows for quotes, intake and onboarding. The people who answer them often need follow-up email, which means getting them into ActiveCampaign. This workflow passes each Formsort response to ActiveCampaign as a contact.
The Formsort trigger, Setup Webhook, fires when the form event you set up takes place. FlowMattic gives you a webhook URL, and Formsort sends the response data there. The ActiveCampaign step then creates a new contact, or updates the existing contact, using the email and other answers you map.
Each event Formsort sends starts one run. If your Formsort webhook sends data at more than one point in a flow, the same contact is updated each time. Task History shows the data received from Formsort and what ActiveCampaign returned.
Insurance or finance quote flows
A Formsort quote flow collects a prospect's details and needs. The prospect becomes an ActiveCampaign contact so your follow-up sequence can begin.
Patient or client intake
A clinic's Formsort intake form adds each respondent to ActiveCampaign, where staff send appointment reminders and preparation emails.
Product onboarding questionnaires
New users answer an onboarding flow in Formsort, and their answers update their ActiveCampaign contact for tailored emails.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Formsort Setup WebhookFires when Formsort posts the configured form event to FlowMattic's webhook URL. Paste that URL into Formsort's webhook settings, then send a test response so the fields can be mapped.
- ActiveCampaign Create or Update Contact
Creates a new contact in ActiveCampaign, or updates the one that already exists. Map the Formsort email answer, plus any name or phone answers you collect.
What you need
- FlowMatticCore
- Formsort AccountAccount
- ActiveCampaign AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Add ActiveCampaign's Add/Remove Tag From Contact action after this step to tag contacts by the Formsort flow they came from.
- Use a Filter after the trigger that continues only when the email answer is not empty, so incomplete responses don't reach ActiveCampaign.
- Complete your Formsort flow once yourself after pasting the webhook URL, so FlowMattic captures the answer fields.
Questions about this workflow
Where do I paste the FlowMattic webhook URL in Formsort?
In the webhook settings of the Formsort flow you want to connect. FlowMattic shows the URL in the trigger step after import.
What if the Formsort respondent is already in ActiveCampaign?
The action is Create or Update Contact, so the existing contact is updated instead of a second one being created.
Can I subscribe Formsort contacts to an ActiveCampaign list?
Yes. Add the Subscribe or Unsubscribe Contact From List action after the contact step and choose the list.
Do all Formsort answers go to ActiveCampaign?
Only the answers you map in the ActiveCampaign step. Unmapped answers stay in Formsort.
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Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
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