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Publish new Airtable content rows as Facebook Page posts

Plan posts in an Airtable content table and FlowMattic publishes each new row to your Facebook Page. Rows with an image URL go out as photo posts, and the rest are posted as text with a link. After import, connect your Page and map the caption, link and image fields from your table.

Airtable Branch Facebook Pages

4 steps Setup ~8 min Used on 2.8k sites Marketing Free to import

The Publish new Airtable content rows as Facebook Page posts workflow on the FlowMattic canvas, with 4 steps across Airtable, Branch, Facebook Pages
The workflow as it appears in the builder after import. Each step opens for editing.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

  1. Step 1Trigger
    Airtable New Record

    The workflow starts automatically when a new record is created in Airtable. FlowMattic captures that data for the steps below.

  2. Step 2Logic
    Branch Row has an image?

    The Branch evaluates "Row has an image?": when it's true the Yes path runs, otherwise the No path runs — two outcomes, one workflow.

  3. Step 3Action
    Facebook Pages Create a Post with Photos

    On the Yes path (condition met) — Facebook Pages — creates a multi-photo post. Data is mapped from earlier steps; connect your Facebook Pages account on import.

  4. Step 4Action
    Facebook Pages Create Page Post

    On the No path (otherwise) — Facebook Pages — create a new post on a Facebook Page. Data is mapped from earlier steps; connect your Facebook Pages account on import.

What you need

  • FlowMatticCore
  • Airtable AccountAccount
  • Facebook Pages AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Import this workflow into your WordPress site

Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.

30-day money-back guarantee Unlimited workflows and runs Self-hosted

Customers who run it every day

Rated 4.8 out of 5 by customers
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No additional usage fees over and above the annual fee ... AND Technical Support is great... they get back to you quite quickly and go above and beyond what is expected...

Verified User in Consumer Goods

Crafting bridges between my favorite apps, FlowMattic has truly impressed me with its ability to seamlessly automate workflows. This has noticeably accelerated the efficiency of my business processes, making everything run more smoothly and productively.