When a new response is submitted in Reform, add a subscriber to Mailchimp

Each new response to a Reform form adds the respondent to Mailchimp as a new member, so people who fill in your form join your mailing list without an export and import.

Reform

Mailchimp

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2 steps Setup ~5 min Used on 2.7k sites Free to import

What this workflow does

Reform collects the answers, but your newsletters go out from Mailchimp. Without a link between them, getting respondents onto your list means downloading responses and uploading them again, and anyone who answers after the last export is missed until the next one.

The Reform trigger fires when a new response is submitted. FlowMattic then runs Add New Member in Mailchimp for that person. The template leaves the Mailchimp step unmapped, so after import you connect your Mailchimp account and map the response's email answer, plus any name answers you collect, into the step.

Every response leads to an attempt to add a member, as there is no condition in between. If your form has a consent question, add a Filter so only people who agreed are sent to Mailchimp. Task History records each run and what Mailchimp returned. When a respondent's address is already on your list, Add New Member updates that member with the answers you map instead of adding them again.

Lead magnet request form

Visitors answer a short Reform form to get a guide. Each respondent is added to Mailchimp so they receive your follow-up emails.

Customer feedback survey

A Reform survey asks customers for feedback and an email address. Respondents become Mailchimp members you can send the survey results to.

Waitlist for a product launch

People join a waitlist through a Reform form, and each one is added to Mailchimp, ready for your launch announcement.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Reform New Response
Starts the workflow when someone submits a new response to your Reform form. Their answers become data you can map in the Mailchimp step. Connect Reform on import.
Step 2Action
Mailchimp Add New Member
Adds the respondent to Mailchimp as a new member. Nothing is mapped as imported, so connect Mailchimp and map the email answer from the Reform response. Run a test response to confirm the member appears.

What you need

FlowMatticCore
Reform AccountAccount
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Add a Filter after the trigger that continues only when your consent question is answered yes, so people who didn't agree are never sent to Mailchimp.
Submit a test response after import before you map the Mailchimp step, so FlowMattic has the Reform answers to choose from.
Map only the Reform answers you want stored, because Add New Member overwrites those fields on a member who is already on your list.

Questions about this workflow

Do I need to map the email answer from Reform myself?

Yes. The Add New Member step ships with no fields mapped, so you pick the Reform answer that holds the email address, and any name answers, after import.

What if the Reform respondent is already a Mailchimp member?

Add New Member updates an existing member rather than duplicating them, so a returning Reform respondent stays one entry and the answers you map replace their stored details.

Are earlier Reform responses added to Mailchimp?

No. Only responses submitted after you turn the workflow on start a run. Earlier ones would need a separate import into Mailchimp.