When a successful payment is received in PayForm, create a new subscriber in Mailchimp
After PayForm processes a payment successfully, FlowMattic adds the payer to your Mailchimp audience, or updates them if they are already a member, so buyers are on the list you email.
PayForm
Mailchimp2 steps Setup ~5 min Used on 1.9k sites Free to import
What this workflow does
People who pay you are often the ones you most want to keep in touch with, for product news or the next offer. If payments run through PayForm and your emails through Mailchimp, this workflow joins the two.
The PayForm trigger fires when a payment is successfully processed. FlowMattic takes the payer's details from the payment and sends them to Mailchimp. The Add New Member action adds the person to the audience you choose. If they are already a member, Mailchimp updates their record instead.
A repeat buyer therefore stays as one member rather than appearing twice. Before you email buyers marketing content, make sure your payment form collects the consent you need. Run a test payment after import so you can see the fields PayForm sends and map the email address. Every run, with Mailchimp's reply, is kept in Task History.
Customers of a digital product
You sell an ebook through PayForm. Each buyer joins a Mailchimp audience where you announce updated editions.
Event ticket buyers
Tickets are paid through a PayForm page. Buyers land in an audience you use to send venue details and reminders from Mailchimp.
Donors to a small charity
Donations are taken through PayForm. Donors are added to a Mailchimp audience for your thank-you messages and project updates.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
PayForm Succesful PaymentFires when PayForm successfully processes a payment. The payer's details from that payment are passed on to the Mailchimp step.
- Mailchimp Add New Member
Adds the payer to the Mailchimp audience you select, updating their record if they are already a member. Connect Mailchimp and map the PayForm email field.
What you need
- FlowMatticCore
- PayForm AccountAccount
- Mailchimp AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Add a Filter after the PayForm trigger so only buyers who ticked a newsletter box are added, if your payment form includes one.
- If your test payment shows PayForm sending the payer's name, map it into the Mailchimp step too, so campaigns can address buyers by name.
- Use a Router to put buyers of different products into different Mailchimp audiences, with conditions on distinct product values.
Questions about this workflow
What if the PayForm buyer is already in my Mailchimp audience?
Add New Member updates their record rather than creating a second one, so repeat buyers stay as a single member.
Are unsuccessful PayForm payments added to Mailchimp?
No. The trigger fires only on successful payments, so failed attempts do not reach Mailchimp.
Does this send the buyer a Mailchimp email right away?
Not on its own. FlowMattic's part ends once the buyer is in the audience. Any welcome email depends on what you have set up in Mailchimp.
More Email Marketing workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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