When a new form submission received in Jotform, add a new subscriber in Mailchimp

Every Jotform submission adds the person to your Mailchimp audience, or updates them if their address is already there, using the answers you map from the form.

Jotform

Mailchimp

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2 steps Setup ~5 min Used on 3.4k sites Free to import

What this workflow does

Jotform is good at collecting answers, but those answers don't reach your mailing list on their own. Exporting submissions and importing them into Mailchimp works until the list falls a week behind. This workflow moves each person into Mailchimp as soon as they submit.

The Jotform trigger runs on each new form submission, and FlowMattic holds the answers for mapping. The Mailchimp step uses Add New Member, which adds the person to the list or updates them if they already exist. You map the form's email answer into it, along with any name or other answers you want stored on the member.

Every submission runs the workflow, since the template has no Filter. A repeat submission from the same address updates that member instead of creating a second one. Task History records what was sent to Mailchimp on each run, along with Mailchimp's reply.

Event registration forms

Attendees register through a Jotform form, and each one joins the Mailchimp audience you use for reminders and follow-up emails after the event.

Free download requests

A Jotform form gates a checklist or template. Everyone who requests it is added to Mailchimp, ready for the nurture emails you send there.

Customer surveys with an opt-in question

A feedback survey ends with a newsletter question. Pair the template with a Filter on that answer so only people who said yes reach Mailchimp.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Jotform New Form Submission
Starts a run whenever someone submits your Jotform form. The answers from that submission are available to map in the Mailchimp step.
Step 2Action
Mailchimp Add New Member
Adds the person to your Mailchimp list, or updates the member if that address is already on it. Map the Jotform email answer here, plus any other answers you want saved.

What you need

FlowMatticCore
Jotform AccountAccount
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Add a Filter after the trigger that continues only when your Jotform consent question is answered yes, so people who didn't opt in stay out of Mailchimp.
Make the email question required in Jotform so every submission reaches Mailchimp with an address to add.
Submit the form once after import, then pick the Jotform answers in the Mailchimp step from that test data and confirm the member appears in your audience.

Questions about this workflow

What happens if the Jotform submitter is already a Mailchimp member?

Add New Member updates the existing member instead of adding a duplicate, so the person stays on the list once with the latest details you mapped.

Can I send Jotform answers into Mailchimp merge fields?

You can map any answer the trigger captures into the Mailchimp step. Run a test to see which member details the step lets you fill for your audience.

Are older Jotform submissions added to Mailchimp?

No. The trigger only picks up new submissions, so entries made before you turn the workflow on are not sent. Import those into Mailchimp separately if you need them.

Does every Jotform response go to Mailchimp?

Yes, as imported. Add a Filter after the trigger when only some responses, such as those that ticked an opt-in box, should become members.