Email automation for WordPress, sent from your workflows

FlowMattic sends designed emails from any step of a workflow, turns incoming mail into a trigger, waits for a reply or an approval, and keeps your mailing lists in step with what happens on the site. Email automation runs on your own server, through your own mail setup, with no per-send fee.

Try FlowMattic free See the Email Template Builder

Send through WordPress mail or your own SMTPIMAP trigger starts a workflow from incoming mailApprovals by email or Slack909+ integrations, Gmail to FluentCRM

The Email Template Builder editing an e-commerce receipt template with an order summary block, the block palette on the left and settings on the right — The Email Template Builder: a receipt template whose order summary is a Loop block filled from workflow data at send time.

Design, wire, send

The template is built once; the workflow decides when it goes and what fills it.

Design
Build the template
Drag blocks into a responsive layout, type two braces to insert a dynamic field, add a Loop block for line items, and show or hide a block on a condition. Generate with AI drafts the whole email from a prompt.
Wire
Pick the trigger and map the fields
A form submission, a WooCommerce order, a new user, a schedule, a row in a table or an email that just arrived. Each template field is filled from the trigger or an earlier step, picked from a list.
Send
Send, wait, follow up
Send Template Email goes out through WordPress mail or your SMTP, with attachments from earlier steps. A Delay step waits a day, a Human in the Loop step waits for a reply, and Task History records the send.

One send step, your own mail setup

Email by FlowMattic has two actions. Send Email takes a subject, body, from name, reply-to and attachments typed or mapped in the step. Send Template Email picks a design from the Email Template Builder and fills its fields from the run. Both go out through the WordPress mail function or a custom SMTP connection, so your existing deliverability setup stays in charge, and each template keeps a count of how often it was sent.

Attach a PDF rendered earlier in the run, an uploaded file or a media library item
Pre-header, subject and every block accept dynamic data
Send a test with your own sample data before the workflow goes live
Prefer a provider? Gmail, Zoho Mail and Postmark have their own send actions

Email Template Builder PDF attachments

The Email Templates list in FlowMattic, each template with its name, sent count and edit controls

Incoming mail starts a workflow

Connect a mailbox under Settings and the IMAP Email Parser polls it for you. Email Received, Email with Subject Contains, Email from Specific Sender and Email with Attachment each start a workflow with the sender, subject, body and attachment list as fields. Six actions manage the inbox from the same run: Import Email Attachments to Media Library, Mark Email as Read or Unread, Move Email to Folder, Flag and Unflag. No mailbox to connect? Email Parser by FlowMattic gives you an address to forward to.

Hand the body to an AI Agent to classify, extract or draft a reply
Forwarded mail keeps its original headers for mapping
PDF Parser reads an attached invoice into fields in the next step

AI agents Parsers and data tools

Sequences on a delay, and emails that wait for an answer

A Delay For step holds the run for minutes, hours or days; Delay Until waits for a date in any time zone. Chain three sends with two delays and you have an onboarding sequence that runs on your server. When a person has to decide, Get Approval on Email sends a message with approve and reject links and pauses the workflow until one is clicked, then a Router continues on the answer, with an Action on Reject setting for the other path. Get Approval on Slack does the same with buttons.

A waiting run shows as Waiting in Task History and can be cancelled
Approval links carry the request details, so the approver sees what they are deciding
Cloud fires scheduled sends at the exact time, even on a quiet site

Human in the loop Scheduler

A refund workflow in the builder: a Form Builder trigger, a Human in the Loop approval step and a Router with Approved and Rejected branches leading to Slack and email steps

Route by rules, and keep the lists in step

A Router sends each run down the branch that fits: a new customer to the welcome series, a repeat buyer to the loyalty note, a failed payment to the account team. The same workflow adds or updates the contact in FluentCRM, Mailchimp, MailerLite or Brevo with tags from the event, and a ZeroBounce or Emailable step verifies an address before it joins a list.

Filter on any field, with AND and OR groups
Join brings the branches back together for the shared steps
Skip Duplicate Events stops a resent form from emailing twice

Router, Filter and Join All integrations

A workflow in the builder with an AI Agent step feeding a Router whose branches go to Slack and email, then a Join and a FluentCRM step

Email apps in the integrations library

Each app brings its own actions: send, add a subscriber, tag a contact, verify an address. Anything missing can be reached with a Custom App.

Browse all integrations Read the docs

The pieces an email workflow is made of

Email Template Builder

Block-based responsive designs with dynamic fields, Loop blocks, conditional blocks and AI drafting.

Human in the Loop

Approve or reject from the inbox or Slack; the workflow continues on the answer.

Delay

Wait a duration or until a date, in the time zone you choose, between the sends of a sequence.

PDF attachments

Invoices, certificates and reports rendered in the run and attached to the send.

AI Agents

Classify incoming mail, extract the fields that matter, or draft the reply for a person to approve.

Form Builder

Every submission is a trigger, so a contact form can start the sequence without a connector.

Four email workflows, step by step

Each chain uses only modules and apps named on this page. The library has 4,686 importable workflows for more.

Verified signup, then a welcome series

Form Builder submission, then ZeroBounce verifies the address, a Filter stops on an invalid result, FluentCRM creates the contact with a tag, Send Template Email delivers the welcome, Delay For 2 days, and a second template follows.

Support inbox sorted by AI

IMAP Email Received, then an AI Agent classifies the email as support, invoice or newsletter, a Router posts support requests to Slack with the summary, imports invoice attachments to the media library, and moves newsletters to a folder.

Refund request with an approval email

Form Builder submission, then Get Approval on Email asks the manager, a Router sends approved requests to Slack for finance and a confirmation email to the customer, and rejected ones a template with the manager's note.

Weekly invoices from a table

A Monday schedule, then WP Tables Get Rows reads unpaid rows, an Iterator loops through them, Generate PDF from Template renders each invoice, Send Template Email delivers it, and Google Sheets logs the send.

Browse the workflow library

Questions about email automation

How are the emails actually delivered?

Email by FlowMattic sends through the WordPress mail function or a custom SMTP connection you configure, so your existing SMTP plugin or mail service keeps handling delivery. If you would rather send through a provider, Gmail, Zoho Mail and Postmark each have their own send action in the integrations library.

Can an incoming email start a workflow?

Yes. Connect a mailbox under Settings and the IMAP Email Parser polls it, with triggers for any new email, a subject containing text, a specific sender or an email with attachments. Without a mailbox connection, Email Parser by FlowMattic gives you an address to forward mail to.

Can I build a drip sequence with delays between emails?

Yes. Put a Delay For step between Send Template Email steps, with minutes, hours or days, or Delay Until a date in a chosen time zone. A waiting run shows as Waiting in Task History and can be cancelled before the next send.

How does approval by email work?

The Human in the Loop step sends an email with approve and reject links and pauses the workflow. When a link is clicked, the run continues and a Router can take the Approved or Rejected branch; an Action on Reject setting decides what happens on a rejection. The same step can ask in Slack with buttons instead.

Which email marketing and CRM tools are integrated?

FluentCRM, Mailchimp, MailerLite, Brevo and MailPoet are in the integrations library with their own contact, list and tag actions, and ZeroBounce and Emailable can verify an address before it is added. The library has hundreds more apps, and a Custom App covers any REST API that is not there yet.

Is there a limit on how many emails a workflow can send?

FlowMattic itself sets none: every plan includes unlimited workflows and runs. Your mail provider or SMTP service applies its own sending limits, which is why an Iterator can add a wait between items when a run sends in bulk.

Did not find your answer? You can browse the help center or ask us directly.

Send the next email from a workflow

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