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Marketing Automation · Marketing

Give VIP subscribers early access, everyone else the standard offer

On a new subscriber, a Branch checks a VIP flag — VIPs get an early-access invite and the team is alerted, others get the standard welcome. Uses a Branch.

MailchimpMailchimp BranchBranch EmailEmail SlackSlack
~8 min setup used by 3.0k sites
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How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

Mailchimp → Branch → Email
5 steps
Mailchimp
TRIGGER
Mailchimp · New Subscriber
The workflow starts automatically when a new subscriber is added in Mailchimp. FlowMattic captures that data for the steps below.
Branch
LOGIC
Branch · VIP subscriber?
The Branch evaluates "VIP subscriber?": when it's true the Yes path runs, otherwise the No path runs — two outcomes, one workflow.
Email
ACTION
Email · Send Email
On the Yes path (condition met) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Slack
ACTION
Slack · Send Channel Message
On the Yes path (condition met) — Slack — post or Schedule a new message to a specific #channel. Data is mapped from earlier steps; connect your Slack account on import.
Email
ACTION
Email · Send Email
On the No path (otherwise) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

Keep exploring

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