Subscribe Fluent Forms leads to Mailchimp and welcome them by email

When someone submits your Fluent Forms form, this workflow adds them to your Mailchimp audience as a subscribed member, then sends them a welcome email with their name in the subject.

Fluent Forms

Mailchimp

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3 steps Setup ~5 min Used on 2.1k sites Lead Capture Free to import

What this workflow does

Collecting sign-ups with Fluent Forms is simple, but they don't reach Mailchimp unless you move them. A welcome message also matters, since a new subscriber should hear from you soon after signing up. This workflow does both.

Each run starts with a new Fluent Forms submission. The Mailchimp step uses Add New Member with the submitted email, the name answer as first name and a blank last name. The template sets the member's status to subscribed, so the person joins the audience straight away rather than receiving a Mailchimp confirmation email first. The Email step then sends a welcome with their name in the subject line.

Because members are added as subscribed, make sure your form asks for consent to receive emails. The welcome body is a short placeholder that ends with a promise to explain what to expect, so write the rest before you turn the workflow on.

Blog newsletter sign-up

Readers sign up through a Fluent Forms box under your posts, join your Mailchimp audience, and get a welcome email from you on the spot.

Store launch waitlist

People joining your launch list are added to Mailchimp for the announcement, and the welcome email tells them what happens next.

Course or webinar interest list

Visitors who want updates on your next course land in Mailchimp, and the welcome email sets out what you will send them.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Fluent Forms New Form Submission
Starts the flow whenever your Fluent Forms sign-up form is submitted. The email and name answers are passed to Mailchimp and the welcome email.
Step 2Action
Mailchimp Add New Member
Adds the person to your Mailchimp audience with Add New Member, status subscribed. The name answer fills first name and last name is left empty. Connect Mailchimp when you import.
Step 3Action
Email Send Email
Sends a welcome email to the new subscriber with their name in the subject. Replace the placeholder body with what you want new subscribers to know.

What you need

FlowMatticCore
Fluent Forms PluginPlugin
Mailchimp AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Add a required consent checkbox to your Fluent Forms form, since this template adds people to Mailchimp as subscribed without a confirmation step.
Put a Filter after the trigger on that consent checkbox, so the Mailchimp and email steps run only when it is ticked.
If you already send a welcome from a Mailchimp automation, delete the Email step here so new subscribers don't get two.

Questions about this workflow

Does Mailchimp send a double opt-in email with this workflow?

No. The template sets the member's status to subscribed, which adds them directly. Change the status in the Mailchimp step to pending if you want Mailchimp to ask for confirmation.

What if the Fluent Forms email is already in my Mailchimp audience?

Add New Member updates that existing member, so no duplicate appears in the audience and the name and subscribed status from the form overwrite the old values. The welcome email step still runs for them.

Is the welcome email sent through Mailchimp?

No. FlowMattic's Email step sends it with the sending details you connect. It will not show up in Mailchimp's campaign reports.