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Marketing Automation · Marketing

A/B test image styles for new subscribers

A Branch splits new contacts into two design variants — each side renders a different Image template so you can measure which welcome card converts.

FluentCRMFluentCRM BranchBranch Image BuilderImage Builder EmailEmail
~12 min setup used by 2.6k sites
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How it works

Every step, explained

Import the template and this whole chain runs on autopilot — here's exactly what happens on each run.

FluentCRM → Branch → Image Builder
6 steps
FluentCRM
TRIGGER
FluentCRM · New Contact Created
The workflow starts automatically when a new contact is created in FluentCRM in FluentCRM. FlowMattic captures that data for the steps below.
Branch
LOGIC
Branch · Variant A (even contact id)?
The Branch evaluates "Variant A (even contact id)?": when it's true the Yes path runs, otherwise the No path runs — two outcomes, one workflow.
Image Builder
ACTION
Image Builder · Generate Image from Template
On the Yes path (condition met) — Image Builder — pick a saved Image template, supply dynamic data (as JSON or per-token inputs), render the HTML through Cloudflare Browser Rendering, and save the PNG to the Media Library. Data is mapped from earlier steps; connect your Image Builder account on import.
Email
ACTION
Email · Send Email
On the Yes path (condition met) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Image Builder
ACTION
Image Builder · Generate Image from Template
On the No path (otherwise) — Image Builder — pick a saved Image template, supply dynamic data (as JSON or per-token inputs), render the HTML through Cloudflare Browser Rendering, and save the PNG to the Media Library. Data is mapped from earlier steps; connect your Image Builder account on import.
Email
ACTION
Email · Send Email
On the No path (otherwise) — Email — send an email using built-in WP mail function or custom SMTP. Data is mapped from earlier steps; connect your Email account on import.
Why this workflow

Built to own, not to rent

No-code setup

Import the JSON, connect your accounts, and go live in minutes. Every step is pre-mapped — you only add your own credentials.

Runs on your server

Self-hosted on your WordPress install. No per-task fees, no data leaving your infrastructure, no monthly SaaS bill.

Fully customizable

Open it in the visual builder and reshape it — add branches, swap apps, insert filters. A starting point, not a cage.

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