Add a new lead to Mailchimp when an Upflowy flow is finished
When someone completes an Upflowy flow, FlowMattic adds them as a member of your Mailchimp audience, so people who finish your onboarding or lead flow land on your email list.
Upflowy
Mailchimp2 steps Setup ~5 min Used on 990 sites Free to import

What this workflow does
Upflowy flows collect details step by step, often an email address among them. Those leads are only useful once they reach the list you send from. This workflow adds each person who finishes a flow to Mailchimp, so you don't have to export and re-import.
The Upflowy trigger runs on Flow Finished. FlowMattic receives the answers from that completed flow and passes them to Mailchimp. The Add New Member action adds the person to the audience you pick, using the Upflowy data you map, such as the email they entered.
Only finished flows start a run. Someone who drops out halfway is not sent to Mailchimp by this template. Task History records each completed flow and what Mailchimp returned.
Onboarding questionnaires
New users complete an Upflowy onboarding flow and join a Mailchimp audience that sends tips for getting started.
Lead qualification funnels
Visitors answer an Upflowy funnel about their needs. On completion, they join the Mailchimp audience your sales emails go to.
Event registration flows
An Upflowy multi-step registration ends by adding the attendee to Mailchimp for reminders and follow-up.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Upflowy Flow FinishedRuns when a visitor completes one of your Upflowy flows. The answers they gave become available to map in the Mailchimp step.
Mailchimp Add New MemberAdds the person to the Mailchimp audience you select. Map the email they entered in Upflowy, plus other details you want stored, and connect Mailchimp.
What you need
- FlowMatticCore
- Upflowy AccountAccount
- Mailchimp AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Make the email question required in your Upflowy flow so every finished flow gives Mailchimp an address to add.
- Add a Filter after the trigger if only one Upflowy flow, or certain answers, should lead to a Mailchimp subscription.
- Complete the flow yourself after import so FlowMattic captures real Upflowy answers before you map the Mailchimp step.
Questions about this workflow
Are people who abandon the Upflowy flow added to Mailchimp?
No. The trigger is Flow Finished, so only completed flows run the workflow.
What if the email from Upflowy is already in my Mailchimp audience?
No duplicate is made. Add New Member updates the member who already has that Upflowy email, using the values you map.
Can different Upflowy flows feed different Mailchimp audiences?
Yes. Add a Router after the trigger with a route per flow, each with its own Mailchimp step pointed at the right audience.
More Email Marketing workflows
Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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