Create Mailchimp subscriber with new Google Ads leads
Each new lead from a Google Ads lead form is added to your Mailchimp audience, or updated if they are already on it, so people who respond to your ads can get your emails.
Google Lead Form
Mailchimp2 steps Setup ~5 min Used on 3.0k sites Free to import
What this workflow does
With a lead form extension, someone can hand over their details right inside your Google ad. Those leads are only useful if someone follows up, and downloading them by hand to load into Mailchimp is slow. This workflow sends each lead to your email list as it comes in.
The Google Lead Form trigger starts a run for every lead your ad's form collects. FlowMattic receives the answers the person submitted in your ad's form and passes them to Mailchimp. Add New Member adds them to the audience you choose, or updates the existing member if that email is already there.
Once the lead is in Mailchimp, any welcome email or automation you have set up for that audience can take over. The workflow itself only adds the member. Task History shows every run with Mailchimp's response.
Free consultation ads
People request a consultation through a lead form ad. They join a Mailchimp audience where a welcome email explains how to book a time.
Guide or brochure downloads
An ad offers a buyer's guide. Each lead goes to Mailchimp, where you send the guide and follow-up emails.
Seasonal promotions
Leads from a holiday campaign land in their own Mailchimp audience so you can email them about the offer without touching your main list.
How this workflow runs
What happens at each step once the workflow is on, and what you need before you import it.
Google Lead Form New LeadRuns when a new lead is created from your Google Ads lead form. The lead's form answers are passed on for mapping into Mailchimp.
- Mailchimp Add New Member
Adds the lead to your Mailchimp audience, or updates them if they already exist. Map the lead's email address and any name details you collect.
What you need
- FlowMatticCore
- Google Lead Form AccountAccount
- Mailchimp AccountAccount
After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.
Make it yours
Changes worth making after you import it.
- Submit a test lead through your Google Ads lead form after import, so FlowMattic captures the fields before you map Mailchimp.
- Add a Google Sheets step after Mailchimp to keep a separate record of every ad lead and when it arrived.
- If you run several lead form ads, add a Filter after the trigger that continues only for the form or campaign you want in this audience.
Questions about this workflow
What if the Google Ads lead is already on my Mailchimp audience?
Add New Member updates an existing member instead of adding a second one, so the audience doesn't get a duplicate.
Does this send my Mailchimp welcome email to Google Ads leads?
Only if you have set one up in Mailchimp for that audience. This workflow stops once the person is on the audience; any emails come from what you build in Mailchimp.
Are older Google Ads leads added?
No. Only leads created after the workflow is on reach Mailchimp. Download earlier leads from Google Ads and import them into Mailchimp yourself.
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Other ready-to-import templates from the same category.
Import this workflow into your WordPress site
Download the JSON, import it from the Workflows screen and connect your accounts. Every run stays on your server, with no per-task fees.
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