Send a Slack alert when a Bloomreach webhook fires

Each time Bloomreach sends an event to FlowMattic’s webhook, this workflow posts a message to a Slack channel, so your team sees customer activity without opening the Bloomreach portal.

Bloomreach

Slack

Download this workflow Browse more workflows

2 steps Setup ~5 min Used on 1.5k sites Free to import

The Send a Slack alert when a Bloomreach webhook fires workflow on the FlowMattic canvas, with 2 steps across Bloomreach, Slack — The workflow as it appears in the builder after import. Each step opens for editing.

What this workflow does

Bloomreach records a lot about your customers, but the people who should react to it often live in Slack. Checking the portal for each event that matters isn't realistic for a busy team. This workflow turns Bloomreach events into channel messages.

The Bloomreach trigger, Setup Webhook, fires for events that occur in your Bloomreach portal and are sent to FlowMattic. The event data is then passed to Slack, where Send Channel Message posts a message to the channel you pick. You write the message text and drop in values from the event, such as the customer or the event name you see in a test run.

Every event that reaches the webhook posts one message, so think about volume before you connect a busy event stream. A Filter after the trigger keeps quieter channels readable. For a private channel use Slack's Send Private Channel Message action, and for one person use Send Direct Message.

High-value activity for the sales channel

You point Bloomreach events about high-value customers at the webhook. A message in #sales lets an account manager follow up while the activity is fresh.

Campaign checks for marketers

When a Bloomreach campaign event fires, the marketing channel gets a note, so the team knows the event reached FlowMattic and what data came with it.

A shared feed during a launch

During a product launch, events from Bloomreach post to a temporary channel the whole team watches, giving everyone the same view.

How this workflow runs

What happens at each step once the workflow is on, and what you need before you import it.

Step 1Trigger
Bloomreach Setup Webhook
Fires when Bloomreach sends an event from your portal to the FlowMattic webhook. The event data that arrives is passed to the Slack step for mapping.
Step 2Action
Slack Send Channel Message
Sends one Slack message per Bloomreach event to a public #channel. Write the text and insert values from the Bloomreach event, then run a test to see how the message reads.

What you need

FlowMatticCore
Bloomreach AccountAccount
Slack AccountAccount

After importing, map your own data. To keep the template universal, not every step is pre-filled. Open each step in the builder and connect your accounts and fields (channels, lists, sheets, recipients) before you switch the workflow on.

Make it yours

Changes worth making after you import it.

Add a Filter after the trigger on an event name or property from a test run, so only the Bloomreach events your team cares about reach Slack.
Use a Router to send different event types to different channels, giving each route a condition on a distinct event name.
Swap Send Channel Message for Send Direct Message if a single person, such as the account owner, should get the alert.